Fast-expanding Kirk & Kirk opens 'special' London pop-up
British eyewear designer Kirk & Kirk has opened a “special” pop-up store. How special? The innovative space has a double purpose: to celebrate the current London Design Festival across 17–25 September and, more importantly, to herald the brand’s major expansion plans “after a boom in demand following the pandemic”.
Known for its distinctive eyewear shapes and vibrant colours, the brand’s temporary space is open until 29 September on Redchurch Street in London’s Shoreditch. It will allow the company to display its entire collection, allowing founders Karen and Jason Kirk “to take guests on an adventure that weaves style, design, light, colour and individuality”.
The store’s key feature will be its virtual try-on technology screens which, for the first time, allow customers to experience a live try-on experience, “with no need for a separate app or to download a photo”. Viewing a special screen allows wearers to see how they would look with the chosen glasses on.
Eyewear experts are also in-store to help guide people to the right pair for their face shape and personality. There is also be an optician on-hand to fit prescription lenses into the new frames.
A special event on 9 September will include celebrity guests such as TV presenter Alexis Nunes and drum & bass DJ Sigma star Cameron Edwards, while 20 September will see the staging of an event allowing guests to sit and talk with the founders.
Karen said: “Kirk & Kirk eyewear is not just about practicality, every second is an ever-evolving experience. It’s design and function, art and action, fashion and inspiration.
“Eyewear has the ability to decorate, accentuate even transform us. The transformative power of the sculpted angles feels like a kind of magic. Nothing brings us more joy than to reveal that inner confidence.”
Jason added: “The business has grown because the demand has increased due to what happened in the lockdown. Kirk & Kirk grew 42% in the first year of the pandemic and this year’s growth is estimated to be 30%. The brand has grown from 20 retailers in the UK in 2018 to almost 100 today.”
He said the brand has opened two stores a week worldwide since 2019 and the brand is now sold in 40 countries… having “invested heavily in virtual try-on technology allowing the business to stand apart from others.”
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