Fashion Futures Awards 2016 shortlist announced

By

Cajsa Lykke Carlson

Published
Apr 7, 2016

Decoded Fashion, the global event that connects decision-makers in fashion, beauty and retail with emerging and established technology companies, has revealed the names shortlisted for the 2016 Fashion Futures Awards.

The award honours innovative brands, retailers and tech companies that work together to push the boundaries of the possibilities of fashion and tech. The ten awards range from mobile and e-commerce, to omnichannel and data and analytics. 

“The shortlist for this year’s Fashion Futures Awards is an incredible mix of fashion brands, retailers and start-ups, all using tech to make their product and customer experiences better than ever. A recurring theme we have seen in the shortlist is the importance of consumer insight in delivering meaningful and valuable initiatives. We are delighted to continue to support the evolving dialogue between fashion and tech with the support of the British Fashion Council,” said Fay Cowan, Brand and Content Director, Decoded Fashion. 

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The categories and nominees are:

MASTER OF MOBILE:
ASOS
Mallzee
Parcel For Me
Shopstyle

The NET SET powered by NET-A-PORTER:
THE BIG IDEA 
BLUSHO 
CuteCircuit 
MySwear
Näraffär
Photospire

THE GAME CHANGER:
Karrot 
Parcel For Me
Prodibi
Smartzer 
TryLikes

DIGITAL COALITION:
Christopher Raeburn X Unmade
JW Anderson X Grindr
Monsoon X OfferMoments
River Island X Shutl
Ted Baker X Wirewax

REAL TIME INNOVATOR:
Shop Direct
Thread
Topman
Topshop

NEW E-STORE ON THE BLOCK:
Dear Frances
Rêve En Vert
Semaine
Sophia Webster
The Idle Man

BYTES & BRICKS:
Hunter
NIKE
Rigby & Peller
Sephora

BEYOND THE RUNWAY:
Balenciaga
Grindr X J.W. Anderson
Joshua Kane X Smartzer
Topshop X Nick Knight

A KILLER EXPERIENCE:
ASOS 
Burberry 
Farfetch 
Sephora
Topshop

Decoded and the BFC have yet to name the nominees for the award's highest honour, The Visionaries, which recognizes one leader from the fashion industry and one leader from the tech industry who are "revolutionising the worlds of fashion and retail, disrupting the norm and changing the face of the industry as we know it."

The winners will be revealed at the Fashion Futures Awards ceremony, which will be held at LSO St Luke’s in London on May 18, the day after the Decoded Fashion London Summit finishes.