×
1 941
Fashion Jobs
FOREO
E-Key Account Manager
Permanent · London
FOREO
Marketing Manager
Permanent · London
VF INTERNATIONAL
Warehouse Trainer And Instructor
Permanent · COALVILLE
OUTSIDE THE BOX RECRUITMENT
Account Manager Kidswear
Permanent · LONDON
THE KOOPLES
Regional Manager London
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Digital Marketing And e Commerce Manager
Permanent · LONDON
ESTÉE LAUDER
Estee Lauder - Consumer Campaign Email Marketing Executive
Permanent · London
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
NEW BALANCE
Marketing Director, Emea
Permanent · Warrington
EASTPAK
Credit Controller - French Speaking - Eastpak
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - German Speaking - The North Face
Permanent · CALVERTON
CONFIDENTIAL
Regional Manager London
Permanent · LONDON
ESTÉE LAUDER
la Mer - Business Manager - John Lewis, Cribbs Causeway - 37.5 Hours - Full Time, Permanent
Permanent · Bristol
VF INTERNATIONAL
dc Inventory Control Supervisor
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, Enniskillen - 10 Hours - Part Time, Permanent
Permanent · Enniskillen
SHISEIDO
Account Manager Bareminerals - House of Fraser, Cheltenham
Permanent · Cheltenham
ESTÉE LAUDER
Clinique - Consultant - Browns, Beverley - 12 Hours - Part-Time, Permanent
Permanent · Beverley
ESTÉE LAUDER
Clinique - Consultant - Boots, Metro Gateshead - 16 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Clinique - Consultant - Boots, Derby - 10 Hours - Part-Time - Permanent
Permanent · Derby
ALTRA
Sales Representative
Permanent · LONDON
MICHAEL KORS
Sales Supervisor (40 Hours) - Milton Keynes
Permanent · MILTON KEYNES
SHISEIDO
Nars Account Manager - John Lewis High Wycombe (37.5 Hours)
Permanent · High Wycombe
Advertisements
Published
Jun 11, 2015
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fashion and Music: Zalando launches Fashionpalooza in Berlin

Published
Jun 11, 2015

Zalando, which is expected to have acquired Bread & Butter by the end of the summer, has been working for several months on a major project that combines music, fashion and entertainment to be organized in September in Berlin’s former airport Tempelhof, which happens to be Bread & Butter’s headquarters.

Zalando

During the first edition of Lollapalooza Berlin, the German version of the famous Chicago rock and roll festival, the e-retailer, which is one of the event’s most important sponsors alongside Smart, will introduce its Fashionpalooza concept. The world premiere could, meanwhile, eventually be extended to other editions of the festival, which, in addition to Chicago, is held in Brazil, Argentina and Chile. It could also inspire management to reposition Bread & Butter in order to welcome the general public in 2016. 

"It’s meant to allow fashion brands to present their universes to festival audiences. It's not a trade show and not a market," the company stated simply in Berlin. 

Fashionpalooza will be held in the airport’s Hangar 4. It will mirror a modern city and will present brand identities, lifestyle as well as new brands. The focus will definitely be on urban, street and classic denim. 

With the acquisition of Bread & Butter, one cannot help but think back to the concept of opening up to the general public imagined at one time by Karl-Heinz Müller. The founder had also made it a point of honor to organize lively rock concerts for exhibitors and visitors with Airbourne, The Hives, or Nina Hagen. He had discussed about a fashion festival combining music, fashion, of course, new technologies and second-hand clothes.

Copyright © 2021 FashionNetwork.com All rights reserved.