Fashion Enter launches own clothing brand

By

Barbara Santamaria

Published
Nov 29, 2018

Made in Britain firm Fashion Enter has unveiled its own clothing brand for women, Belles of London, inspired by the style, age group and body type of its top team.

The clothing brand has launched online with three capsule collections focused on CEO Jenny Holloway, production director Caroline Ash and development director Jenni Sutton. Comprising dresses, tailoring, jumpsuits and eveningwear, the pieces are designed and manufactured at Fashion Enter’s factory in Haringey, where it also produces clothing for high street brands.

“In today’s diverse world of fashion how can one designer collection fit all? This is why we called the collection ‘Belles of London’ as our workforce are the Belles. In time we shall be adding more and more Belles because this is very much a collective brand – one that can attract a wide cross section of clients,” Fashion Enter CEO Jenny Holloway commented.

With prices ranging from £60 - £225, the womenswear brand will also offer a bespoke fit service.

The nonprofit social enterprise recently acquired a clothing manufacturer which produced garments for brands including Aquascutum, Mulberry, Whistles and Jaeger, and is preparing to open a Tailoring Academy next year.

It also operates a factory for large scale production and a fashion studio for smaller production runs.