×
456
Fashion Jobs
MAJE
Supervisor - Selfridges, London
Permanent · LONDON
HARRODS
Technogym -Wellness Consultant
Permanent · LONDON
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
Advertisements

Fashercise moves from digital to physical with Seven Dials debut

Published
today Jul 16, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

E-commerce labels are increasingly seeing the need for a small number of physical shops in order to both sell products and create a buzz around a label in a way that can boost wider e-tail sales.


Fashercise


The latest is Fashercise, the successful activewear e-commerce label whose tagline is "activewear for the stylishly fit" and which is set to launch its first UK store, in London’s Seven Dials. 

The digitally-native brand will be offering a specialist concept store that will open at 46 Monmouth Street this summer in a 650 sq ft space.

The brand, which is led by entrepreneur Alexandra Vanthournout, will stock a range of “inclusive activewear,” with major name Khloe Kardashian’s Good American on the list.

It won’t be the first time the brand has ventured into the physical sphere as it has tested pop-up shops previously, but this will be its very first permanent bricks and mortar site.

And the aim is to make it as experiential and tech-based as possible. The store will use Klarna’s flexible payment system from day one, underlining its new-technology roots. And it will host regular brand takeovers and “primarily be an experiential space for their core brands.”

Sam Bain-Mollison, Head of Retail at the neighbourhood’s premier landlord, Shaftesbury, said: “Fashercise is an on-trend emerging brand, led by a solo female entrepreneur, and is a natural fit for Seven Dials with our existing mix of relevant wellness tenants. For a brand who wants to make their mark with their first flagship store, Seven Dials offers an exciting destination to transition from e-commerce to physical retail, within the heart of London’s West End.”

Vanthournout added that she chose the area “because we wanted an attractive high-footfall location.” And she said the space “will combine the choice of e-commerce with the experience of physical retail and will offer Seven Dials visitors complete brand takeovers, including trunk shows, hosting talks and running clubs with wine at the finish line.”

Copyright © 2019 FashionNetwork.com All rights reserved.