Farfetch leadership team changes as Holli Rogers exits, Elizabeth von der Goltz steps in

By

Sandra Halliday

Published
Jan 18, 2023

Farfetch has made some key changes to its leadership as Chief Brand Officer Holli Rogers and Chief Growth Officer Martin Avetisyan leave the company “to pursue other opportunities”.

What happens now is that Elizabeth von der Goltz is joining the executive team, taking on the roles of Chief Fashion and Merchandising Officer and CEO of Browns. 

Meanwhile, Sindhura Sarikonda also joins this month as President, Americas, while Stephanie Simon is joining to head up Community and Web3 efforts for the group as Vice-President Community and Web3.

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The company said that von der Goltz “brings an invaluable background and experience in luxury”, having led the buying and merchandising functions for Bergdorf Goodman, Yoox Net-A-Porter Group and, more recently, Matchesfashion.

Meanwhile, Sarikonda’s experience comes from the technology and e-commerce sectors, in roles such as a General Manager for Walmart US E-commerce, Head of Beauty for Jet.com, and recently, Global Head of In-Store at Klarna.

And Simon “has had an incredible career building brands and communities at the intersection of innovation and culture”. She was on the founding team at Clubhouse as Head of Community. Stephanie joined FARFETCH this month.

Founder, Chairman and CEO José Neves said: “Our 2023 plan is very much focused on continuing to advance our platform vision whilst delivering growth, profitability and free cash flow. These hires will help us achieve that. Elizabeth will play an integral role in curating and securing incredible merchandise to ensure Farfetch customers continue to have access to unrivalled supply. 

“And Sindhura’s leadership will position us to provide a differentiated shopping experience to luxury customers in the Americas, including our largest market, the United States. Finally, Stephanie brings her incredible experience on how fashion can engage in Web3 and all the opportunities still to explore in this space.”

He also paid tribute to the outgoing executive pair “for the contributions they have made to Farfetch’s growth over the years. I am very grateful for their leadership and expertise, and wish them all the best in their future endeavours”.