Farfetch lays out first 10-year sustainability goals
Online luxury fashion retailer Farfetch has launched its first set of 10-year sustainability goals.
Part of its 2019 ‘Positively Farfetch’ strategy that aims for it to be “the platform for good” in luxury fashion”, the goals include to increase the efficiency and diversity of the business,” while “broadening the customer offer and providing boutiques, department stores and brands using the platform with practical resources to support their own sustainability efforts”.
The 10-year goals focus on four key areas, the first being driving the company’s carbon footprint to zero and beyond through the centralisation of fulfilment, using more efficient packaging, increasing use of renewable energy, and offsetting any remainder.
It will also work on promoting products independently recognised or certified as being “consciously” better for people, the planet or animals and enabling customers to extend the life of their clothes and reduce waste through business models such as resale, donations, repairs, or made-to-order, in addition to buying pre-owned.
And embedding an anti-discriminatory and consciously inclusive culture at Farfetch and achieving diversity and representation within the organisation and in how it represents the industry, will also be key.
Founder and CEO José Neves said: “As a platform for the luxury industry we are uniquely positioned to enable positive change in many different ways. That’s why we called our sustainable business strategy ‘Positively Farfetch’ - because we want to be, not just any platform, but the platform for good in luxury - a platform that enables and empowers everyone we work with to think, act and choose positively”.
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