Farfetch extends Fashion Concierge service to all Private Clients
Farfetch has announced the extension of Fashion Concierge, its by-invitation-only service for Private Client customers. The new mobile-based service is now available for all such customers to “help them source some of the world’s most unique luxury items”.
Private Client is the fashion e-tail giant’s top tier of client loyalty membership. Such consumers are key to luxury retailers due to their high spend. Membership of the Private Client list is limited to those customers who spend £10k/€12k/$12k annually via the marketplace.
Now the Concierge service enables all of them to access hard-to-find items — such as one-of-a-kind handbags or limited edition watches, fine jewellery and more — not yet available on the regular Farfetch Marketplace and to source products from the service’s network of luxury supply partners.
It originally launched as far back as 2013 having been founded by Daniela Cecilio Neves. It was then acquired by Farfetch in 2017. Targeting only a select group of Private Clients at that point, the team also launched a direct-to-consumer proposition via the Farfetch iOS app in 2020.
The change means the full Private Client customer base will now have instant Fashion Concierge access “with the click of a button”. The company said the service will be “as simple and holistic as browsing on Farfetch, but will engage Private Clients in a hyper-personal and loyalty-winning way to source the items they desire”.
The results of their requests “will be communicated by email and push notifications, and the client will be prompted to check out”.
The customers can also request out-of-stock items priced over $1,000 in their wishlist.
The company’s VP of Fashion Concierge, Betty Huang, said the service is “totally unique to Farfetch and an incredible way for our clients to find the rarest and most desirable products in the world. This foray into conversational commerce will streamline access to our global sourcing service, further revolutionising Farfetch as the only luxury destination for our highest-spending and most engaged customer segment.”
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