Farfetch celebrity campaign stars Cattrall and Hartnett
Farfetch has enlisted a number of famous faces for its latest campaign that focuses on personal style and choice, as well as its "unparalleled" range of fashion.
Dubbed #YourChoiceYourFARFETCH, the campaign features some of the internet’s “most talked-about future and forever American style icons”.
This is the first brand campaign developed and executed internally by the e-tailer under the stewardship of new Creative Director, Yannis Henrion.
So who are the celebs involved? Kim Cattrall, Best known for her role in Sex and the City; Josh Hartnett, described as “the pin-up of the early 2000s and one of Hollywood’s brightest young stars who chose his own personal path”; Dominican-American Latinx singer María Isabel, “distinctly following her own journey to millions of Spotify streams”; and Steve Lacy, the musician and producer from Compton with a “fresh spin on California soul and a quietly disruptive style that merges Gen-Z attitude with hard-won wisdom, soon to release his highly-anticipated new album”.
The e-tailer “explores the ways in which we reference and interpret inspirations, to craft our own individual styles”, we’re told. “The possibilities for self-expression on Farfetch are endless, made possible by the intersection of its unparalleled range of unique luxury fashion, your choices and the inspiration that sparks discovery”.
It will launch globally and in the US specifically, across paid media channels in Miami, Los Angeles and Houston. Running across Outdoor, Connected TV and Paid Social, the campaign will be “further amplified” by Tik-Tok creators and Instagram curator accounts, as well as debuting branded GIPHYS and interactive stickers.
It all “takes inspiration from the referential moodboard culture that infuses the world of fashion and pop culture. Everyone is channelling their own favourite reference, and the campaign is a playful and irreverent way to highlight the confident and personal choices customers make every day on Farfetch”, the company said.
Chief Brand Officer Holli Rogers added: “We really wanted to create a campaign that ultimately communicates to consumers that there are no expectations when it comes to their self expression through fashion. Our protagonists represent fashion lovers across a range of ages and style references, choosing the pieces that make them feel more confident and empowered. Farfetch makes this possible with a range of fashion like no other — from the mini skirt of the moment and timeless must-haves, to the pieces you didn't even know you had to have — offering countless possibilities and endless ways to express what makes you, you.”
Copyright © 2023 FashionNetwork.com All rights reserved.