×
2 545
Fashion Jobs
URBN
Free People Assistant Visual Manager - Kings Road, London
Permanent · LONDON
URBN
Anthroplogie Visual Manager - Regent st, London
Permanent · LONDON
ESTEE LAUDER
Clinique - Consultant - Jollys, Bath - 7.5 Hours - Part Time, Permanent
Permanent · Bath
ESTEE LAUDER
la Mer - Business Manager - Selfridges, Exchange, Manchester - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Manchester
ESTEE LAUDER
Clinique - Consultant - John Lewis, Cribbs Causeway - 13 Hours - Part Time, Permanent
Permanent · Patchway
ESTEE LAUDER
Tom Ford, Frederic Malle, by Kilian - Business Manager - Harvey Nichols, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
AESOP
Retail Consultant | Part Time, Permanent | New Aesop Battersea Power Station, London
Permanent · London
AESOP
Retail Consultant | Full-Time, Permanent | New Aesop Battersea Power Station, London
Permanent · London
BERSHKA
General Manager - Bershka Blanchardstown
Permanent ·
STRADIVARIUS
General Manager - Stradivarius Jervis
Permanent ·
STRADIVARIUS
Stradivarius General Manager Stratford
Permanent · LONDON
DEBENHAMS
CRM Assistant
Permanent · LONDON
HEAD OFFICE
Information Security Analyst (Cloud), Secure by Design
Permanent · BRACKNELL
AUTUMNPAPER LIMITED
Alexander Mcqueen Senior Performance Marketing Manager - 12 Month Ftc
Permanent · LONDON
DR. MARTENS
Retail Regional Manager - UK
Permanent · LONDON
BOOHOO GROUP
Warehouse Operative
Permanent · BURNLEY
VF INTERNATIONAL
Account Coordinator - Italian Speaking - Vans
Permanent · NOTTINGHAM
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Inventory Team Leader
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
la Mer, Bobbi Brown And Darphin - Consumer & Business Analyst
Permanent · London
By
Reuters API
Published
May 5, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Facebook-owner Meta gives preview of its first store, enterprise tools

By
Reuters API
Published
May 5, 2022

Facebook owner Meta Platforms Inc on Wednesday gave an early glimpse of its first physical store, which features a floor-to-ceiling screen for showing off games on its virtual reality headsets and rooms for testing video calling devices.


The store, set to open on May 9, is located at the main campus for Meta's Reality Labs unit, in the Silicon Valley town of Burlingame, California - Reuters


The store, set to open on May 9, is located at the main campus for Meta's Reality Labs unit, in the Silicon Valley town of Burlingame, California. The unit is developing the hardware products the company aims to sell there, including Ray-Ban smart glasses, Portal video-calling devices and Oculus VR headsets.

With blonde wood and minimalist decor, the store design echoes the aesthetic pioneered by Apple Inc when it set up retail stores more than two decades ago.

The opening of the Meta store makes tangible what is largely a theoretical future business for the world's largest social media company, which has invested heavily in virtual and augmented reality in a push to build the "metaverse," a term used to describe immersive, shared virtual spaces.

Chief Executive Mark Zuckerberg says the metaverse could be the world's next big computing platform, but he has warned that it may take about a decade for the company's bets to pay off.
In the meantime, with growth slowing and the company still almost entirely reliant on digital ads for revenue, Meta is cutting back on some of its long-term investments.

In addition to promoting its hardware devices to consumers, Meta is increasingly pitching them to businesses. It gave a demonstration at the store of conference calls that can feature a mix of virtual reality avatars and traditional video calling.

The company is experimenting with augmented reality technology that would enable users to join conferences as avatars via Portal, without donning headsets, said Micah Collins, a director of product management working on the enterprise tools.

Collins acknowledged the enterprise metaverse business is nascent, and a spokesperson said most usage of Horizon Workrooms, the VR conferencing technology, comes from inside Meta.
Still, Collins said, the company senses opportunity.

Although many products are still very early stage and known in their consumer context, "there's enough there that's giving us a lot of confidence to attack the space," he said.

© Thomson Reuters 2022 All rights reserved.