Fabletics expands VIP program
Fabletics, one of the fastest growing companies in the athletic industry, is aiming to ramp up its success in 2017 with an expanded selection of services for its 1 million VIP clientele. In a move to bring more VIP customers in, Fabletics will pair with several other brands and fitness experts to offer VIP members an array of exclusive services.
Currently, Fabletic's VIP program offers a monthly subscription service that allows customers to pick a full outfit from Fabletics’ site each month, delivering the outfit right to the customer’s door. Each shipment comes with free shipping, returns, and exchanges. Members receive up to 50% off the ticketed price on Fabletics clothes, as well as the ability to skip months for no charge.
The updated VIP Community Perks will now give VIP members access to a library of online fitness classes from celebrity fitness experts and renowned studios. The brand is also introducing discounts to studio classes and wellness retreats across North America. Fabletics has also brought in a selection of services and products as partners, like at-home masseuse services and health drink delivery subscriptions.
Just three years after launching, Fabletics has already found itself as a key disruptor and a serious player in the athleisure industry. With the goal to provide athleticwear at an affordable price point, customers can either pick and choose via the shop’s e-commerce platform or choose to have items delivered to their house via the monthly subscription service.
Customers have gravitated towards the subscription portion of the brand, with Fabletics announcing that repeat purchases made up 75% of the brand’s revenue and 1 million members had subscribed to the delivery service as of the end of 2016.
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