×
516
Fashion Jobs
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
HAYS RETAIL
Retail Operations Manager
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
DEPLOY LONDON
International Sales & Marketing Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Digital Marketing Manager
Permanent · LONDON
TOO FACED
Too Faced Business Manager - Boots Brentwood, UK
Permanent · BRENTWOOD

Extended Black Friday sale delivers stellar results at John Lewis

Published
today Dec 3, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

A decision to launch an extended sales period during Black Friday resulted in a stellar performance at John Lewis. 


John Lewis


The British department store offered more deals across 11 days, compared to eight days in 2018, and while a late Black Friday meant the year-on-year comparison was skewed, an adjusted look also revealed good news.

Total sales for the week ended Saturday 30 November were up 60.4% on the same week as last year. Compared with the Black Friday period in 2018, sales were up a record 2.1%.

Promotional activity started earlier and lasted longer, and sales were driven by demand for deals and the retailer’s price match promise. Total sales for the first 10 days of the Black Friday event were up 9.5% compared to the same 10 day period around Black Friday last year, John Lewis said.

“Both our shops and website traded well, with the extended sales period delivering smooth operations across our distribution channels. The busiest hour for customers to shop John Lewis deals online was 9am to 10am on 29th November and there was a 43% increase in traffic to the John Lewis & Partners App during the week compared to the same week last year. A number of our shops also saw record sales over the seven days,” said Bérangère Michel, operations director at John Lewis.

The company added that fashion sales performed particularly well, growing by 71.1% compared with the same week last year, although it didn’t say how much they increased when taking into account the calendar effect.

Menswear, beauty and nursery had record sales, with best sellers including premium fragrances, Barbour clothing for both men and women and the Joie Spin infant car seat. 

Fashion sales at John Lewis have enjoyed moderate growth in the year to date, up by just 1.6%, however the category is outperforming electricals and home, which decreased by 4% and 2.4% respectively during the same period.

Copyright © 2020 FashionNetwork.com All rights reserved.