×
1 310
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Boots, Fosse Park- 7.5 Hours - Part Time, Permanent
Permanent · Leicester
MICHAEL KORS
Sales Supervisor, Multrees Walk
Permanent · EDINBURGH
VASHI
Talent Acquisition Partner
Permanent · LONDON
LEVI'S
Senior Trade Compliance Analyst
Permanent · Northampton
FOOT LOCKER
Geo Marketing Manager United Kingdom
Permanent · London
VANS
Account Coordinator - French Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
Tom Ford - Business Manager - Selfridges, Birmingham - 37.5 Hours - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Marketing Executive, Tom Ford Beauty, Kilian, Darphin And le Labo - Travel Retail Emea (Based London)
Permanent · London
ESTÉE LAUDER
Corporate Account Executive, Lagardere, Dfs, Inflight And Aquatic - Travel Retail Emea (Based London)
Permanent · London
ALEXANDER MCQUEEN
Collection Coordinator Assistant
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place London - 37.5 Hours - Full Time, Permanent
Permanent · London
PAUL SMITH
Office Administrator
Permanent · NOTTINGHAM
FRASERS GROUP
Trainee Commercial Manager
Permanent · SHIREBROOK
FOREO
Key Account Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
Published
Sep 29, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Evolving Tower London opens Camden flagship

Published
Sep 29, 2021

Tower London is evolving. The capital-centric footwear retailer is about to open a store in Camden, north London, becoming its first physical opening since a rebranding and heralds a new chapter for the independent business.


Tower London Camden


Becoming the largest of its five capital locations, the new store, which opens Thursday, “highlights Tower’s connection to London life and youth culture”. 

It comes dressed in a strong palette of blacks, greys, and bold yellows alongside textures of concrete and reinforced glass, while neon signs and Tower’s light box sneaker wall “creates a unique and elevated shopping experience while respecting [our] heritage trademark identity”.

As its largest and longest-standing brand partner, Dr Martens also has a dedicated curated area within the store, alongside other brands including Clarks Originals, Asics, New Balance, On Running, Birkenstock, Timberland and Veja.

And there’s more to come. The new store and re-brand is just the beginning of what will develop into "a brand-wide overhaul over the next 6-12 months". 

“This will not only be from a digital and store level brand identity, alongside continued and increased London centric community and charitable initiatives, but also critically in the product offering”.

With the help of contemporary fashion and streetwear retailer Morgan Weekes of Morprime Industries, customers can expect to see an increased selection of premium brands “alongside collaborative and limited-edition footwear as well as the brands own curated streetwear apparel offering”.

Now in its 40th year of trading, the independent business includes locations in Brick Lane, Walthamstow, two in Wood Green, and an HQ in Shoreditch.

The leadership team of Gerry and Yiannis Demopoulos said: “Tower London has become synonymous for stocking a curated edit of heritage footwear brands to represent the tastes of each corner of the city. Our brand and mission have solidified over the last nine years and we felt it was time to further refine the essence of our identity. Camden High Street is a unique destination, having been on our target list for a while and is the ideal place to experience the next level of growth with our customers and the local community”.

The Camden store opening day will include offering a limited edition (1/200) capsule collection of premium Tower LDN tees and hoodies. Supported by Dr Martens, visitors can enjoy music provided by UK-based collective Melodic Distraction and the opportunity to win giveaway prizes.

Copyright © 2022 FashionNetwork.com All rights reserved.