×
1 192
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Boots Chelmsford - 15 Hours - Permanent
Permanent · Chelmsford
SHISEIDO
Field Trainer & Events Manager - Laura Mercier
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Croydon (26 Hours)
Permanent · Grand Londres
SHISEIDO
Bareminerals Account Manager - Boots, Kingston (18.75 Hours)
Permanent · Grand Londres
ESTÉE LAUDER
Clinique - Consultant - Boots, Brent Cross - 6 Hours - Part Time, Permanent
Permanent · London
CONFIDENTIAL
Business Head- Retail
Permanent · DUBAI
THE NORTH FACE
Credit Controller - German Speaking - The North Face
Permanent · CALVERTON
LEVI'S
Senior Product Manager, Digital Partner Selling
Permanent · London
LEVI'S
Ecommerce Project Manager
Permanent · London
LEVI'S
Ecommerce Business Analyst
Permanent · London
SHISEIDO
Brand Manager Nars
Permanent · London
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
BURBERRY
Account Executive Wholesale - Department Stores
Permanent · LONDON
ESTÉE LAUDER
Adf, Labseries, Glamglow, Smashbox - Senior National Account Manager
Permanent · London
NEW BALANCE
Emea Direct to Consumer Category Merchandising Manager, Apparel & Accessories
Permanent · Warrington
TIMBERLAND
HR Partner, Retail
Permanent · LONDON
NEW BALANCE
Emea Logistics Manager
Permanent · Warrington
ESTÉE LAUDER
Clinique - Consultant - Boots, Glasgow Braehead - 16 Hours - Part Time, Permanent
Permanent · Glasgow
ESTÉE LAUDER
Clinique - Consultant - Boots, Livingston - 15 Hours - Part-Time - Permanent
Permanent · Livingston
NAPAPIJRI
Credit Controller - Napapijri - 12 Month Ftc
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 12 Hours - Part-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Boots-Birstall, Leeds - 7.5 Hours - Part Time, Permanent
Permanent · Leeds
Advertisements
By
Fibre2Fashion
Published
May 2, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

EU announces app for accurate children's clothing size

By
Fibre2Fashion
Published
May 2, 2016

Buying clothes for children can be a quagmire because sizing is often inaccurate. The problem is particularly acute for online sales of children's clothing, and for family members and friends who may wish to buy clothes but find picking the right size difficult. But one EU-funded project is on track to finding a solution.


EU-funded project is on track to finding a solution of picking up the right size clothing. - F2F



Kidsize has developed an app for smartphones and tablets that can take highly precise 3D measurements of a child. By taking a couple of photos of the child, the app can provide 30 measurements with just a 0.5 - 1 cm error factor. This compares to an error factor of 2-5 cm made when using a conventional tape measure, the European Commission has said in a report.

‘Kidsize will help children's clothing companies to sell more by clearing up sizing concerns both online and in the shop itself – to the mutual advantage of the buyer and the clothing companies,’ explained Alfredo Ballester, the technical manager of the Kidsize project. ‘Moreover, it will help to cut down the expenses involved in product returns for the companies, and the hassle for the buyers and children.’

Kidsize holds promising potential for boosting competitiveness in the EU's children's clothing sector. The project estimates that implementing its technology could save European clothing companies around 130.5 million euros within five years, teh report said.

‘Kidsize works with companies that provide high quality children's clothes, which is most European small and medium-sized children's clothing enterprises. Meanwhile, it will be distributed by wide-reaching European associations like Children's Fashion Europe, Nova Child and Asepri. We hope that an accurate sizing tool used by European brands will give the sector a significant competitive advantage,’ Ballester continued.

The Kidsize app works alongside the project's Size Allocation Engine. Based on the dimensions calculated by the app, the engine gives the user two sizing recommendations – the right size for wearing the garment straight away, and the best fit to allow room for the child to grow.

The app works for children aged 3 to 12 years and it also provides special paediatric measurements for babies less than three years old.

‘Our project results show that KIDSIZE provides the right sizing recommendations 80 - 90 per cent of the time. This outperforms age or height-based recommendations which are right only 45 - 55 per cent of the time,’ Ballester said.

The project, which finished in March 2016, took the technology through its development, testing and demonstration phases. This included the creation of a demonstration shop which included the popular clothing brands Bóboli and Sucre d'Orge. The app has been made available via Google Play in Europe for beta testers.

‘The next steps are making the app compatible with other mobile operating systems like iOS and Windows, refining the app to make it failure-proof and eventually rolling-out its use to a large number of manufacturers and brands,’ Ballester said.

Copyright © 2021 Fibre2Fashion. All rights reserved.