Ettinger London opens in Turnbull & Asser's NYC Townhouse
Sep 24, 2019
Luxury leather accessories brand Ettinger London has launched an American 'Flagship Residency' in Turnbull & Asser's New York Townhouse in Manhattan.
It's an interesting combination of the two heritage brands that seem like a good fit. Both are Royal Warrant holders and both represent the more timeless end of the luxury market with a focus on craft and investment pieces.
The residency means Ettinger's extensive portfolio of British-made luxury leather wallets, accessories and bags as well as its Flagship Services (including its new bespoke and personalisation offer) are available at the Turnbull Townhouse.
The accessories and bags can be found throughout the Townhouse, with Ettinger Bespoke and personalisation on the Bespoke Third Floor.
CEO Robert Ettinger said: “This opportunity and the coming together of Ettinger and Turnbull & Asser in New York is undoubtedly one of our most exciting brand and retail collaborations. We are also delighted that Ettinger Bespoke is being offered alongside Turnbull & Asser's bespoke services. We really see that as an exciting development for both brands as the appeal of bespoke gets ever bigger amongst our customers.”
And the opening certainly reflects the huge opportunity out there for heritage luxury labels. Consumer interest in personalisation of products is impacting all levels of the market from the very affordable all the way up to the luxury end, and heritage labels are perfectly positioned to take advantage of this.
At the same time, they’re also in a good position to ride the luxury wave that shows no signs of disappearing any time soon while presenting themselves as something different and more exclusive than the runway-focused labels in the sector.
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