×
6 518
Fashion Jobs
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, George Street
Permanent · Edinburgh
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, Braehead
Permanent · Renfrew
JOHN LEWIS
Section Manager Warehouse
Permanent · WEYBRIDGE
HARRODS
Concessions HR Manager
Permanent · LONDON
HARRODS
Stock Operative
Permanent · LONDON
HARRODS
Restaurant General Manager
Permanent · LONDON
HARRODS
CRM Executive Customer Data
Permanent · LONDON
OYSHO
New Store Opening - Oysho White City - General Manager
Permanent · LONDON
HARRODS
Uniformed Security Officer
Permanent · LONDON
HARVEY NICHOLS HEAD OFFICE
Ecommerce Director
Permanent · LONDON
NEXT
Sales Coordinator - Galashiels
Permanent · HUDDERSFIELD
SPORTS DIRECT
Loss Prevention Supervisor
Permanent · LEICESTER
SPORTS DIRECT FITNESS
Assistant General Manager - Everlast Fitness
Permanent · BURY ST EDMUNDS
SPORTS DIRECT FITNESS
General Assistant - Everlast Gyms
Permanent · BURY ST EDMUNDS
SPORTS DIRECT FITNESS
General Manager - Everlast Fitness
Permanent · RUGBY
EVERLAST GYMS
General Manager - Everlast Fitness
Permanent · STOKE-ON-TRENT
AESOP
Retail Consultant | Full-Time | Aesop st James Quarter, Edinburgh, Scotland
Permanent · London
HEAD OFFICE
Merchandise Planner – Food & Grocery Merchandising
Permanent · BRACKNELL
HEAD OFFICE
Digital Product Manager
Permanent · LONDON
NEXT
Delivery Coordinator - Llandudno
Permanent · LLANDUDNO
NEW LOOK
Sales Manager
Permanent · STRETFORD
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · NETHERFIELD
Ads
Translated by
Roberta HERRERA
Published
Sep 14, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Etam to merge virtual and reality during its upcoming fashion show

Translated by
Roberta HERRERA
Published
Sep 14, 2022

After taking over the Place de l'Opera in Paris last year, Etam has set its sights on the gardens of the National Archives in Paris for the 15th edition of its annual lingerie fashion show. The lingerie brand has scheduled this live runway show on September 27, the day immediately following the kick-off of Paris Fashion Week. The boundaries between virtual and reality will be explored during this event, of which musical guests have not yet been revealed.


Etam


"Gloss and matte. Transparency and opacity. Our creative studio is reinterpreting duality by designing the inception of hybrid lingerie," said the brand, which will unveil haute-couture pieces embroidered by the Potencier maison.

The models' makeup looks will be done by Tom Sapin, make-up artist of M.A.C Cosmetics.

During the show, which will be broadcast live online at 9 p.m., the brand's customers will be able to buy the pieces instantly as part of a live shopping experience. The show will also be broadcast on television on the TMC channel.

By playing with the ties between reality and the virtual, the brand will equip some of the fashion show's spectators with smart 'Ray-Ban Stories' eyeglasses, which will give them a behind-the-scenes look at the event.

As for its swimwear fashion show, which was held on a beach in Corsica in May 2022, Etam will be offering NFTs (non-fungible tokens) for sale. Five couture bodysuits from the show will be reproduced into 50 limited-edition virtual copies.

"These unique pieces will be accompanied by their virtual avatar and will give their purchaser VIP access to many perks and VIP experiences," said the brand, which made its debut in the U.S. last March.

Copyright © 2022 FashionNetwork.com All rights reserved.