×
3 424
Fashion Jobs
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · NORTH LYNN INDUSTRIAL ESTATE
SHISEIDO
Shiseido Account Manager - h Beauty Milton Keynes (37.5 Hours)
Permanent · Milton Keynes
FRASERS GROUP
Warehouse Supervisor - Night Shift
Permanent · SHIREBROOK
HUGO BOSS UK LTD.
Womenswear Sales Manager
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
COACH
Brand & Media Manager
Permanent · London
REISS
Brand & Comms - Marketing Manager
Permanent · LONDON
HEAD OFFICE
Digital Product Manager – Identity And Account
Permanent · LONDON
HEAD OFFICE
Senior Marketing Planning Manager – John Lewis Financial Services
Permanent · LONDON
HEAD OFFICE
Buyer, Waitrose & Partners (Level 7)
Permanent · BRACKNELL
JOHN LEWIS
Loss Prevention Partner
Permanent · DARTFORD
HEAD OFFICE
Buyer, Waitrose & Partners (Level 5)
Permanent · BRACKNELL
SELFRIDGES
Product Manager
Permanent · LONDON
NEW LOOK
Sales Manager
Permanent · METROCENTRE
FRASERS GROUP
HR Business Partner
Permanent · SHIREBROOK
EVERLAST GYMS
General Assistant - Everlast Fitness (Maternity Cover)
Permanent · ROYTON
PHV
Marketing Executive, UK, Ireland & Nordics (Tommy Hilfiger)
Permanent · London
JIGSAW
Warehouse Operative
Permanent · SWINDON
TJX EUROPE
Loss Prevention Graduate Programme (2023)
Permanent · Grand Londres
ZARA
Visual Merchandising Manager (Kidswear) - Zara - Kingston
Permanent · KINGSTON UPON THAMES
SELFRIDGES
Loss Prevention Inventory Analyst
Permanent · LONDON
HUGO BOSS UK LTD.
Finance Analyst - Retail
Permanent ·
Ads
Published
Jan 31, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Estée Lauder is Dancing On Ice's first beauty partner

Published
Jan 31, 2022

Estée Lauder has signed an exclusive deal with ITV to become the first beauty partner for the prime-time television show Dancing on Ice.




The agreement showcases the beauty brand across three key areas. The first is via product placement, with the brand’s products featured in the background of interviews, while the Estée Lauder logo appears around the training rink in Bovingdon.

Meanwhile, video-on-demand ads also showcase the products with different creatives rotating products and encourage viewers to “lift their beauty routine to new heights with Dancing on Ice and Estée Lauder”.

And through Dancing on Ice’s Instagram account, followers will also see six branded social posts throughout the series.

The programme, which first launched in 2014 and achieved overnight ratings of just 6.8 million, now has an average of 6.4 million viewers, with a peak of 7.6 million.

The show features 12 celebrities who skate with their professional partners to impress a panel of judges and the viewers.

Nicola Casey, marketing director at Estée Lauder, said: “This partnership allows Estée Lauder to reach new audiences in an authentic and relatable way.”

Copyright © 2023 FashionNetwork.com All rights reserved.