Published
Oct 9, 2018
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End. unveils London flagship store

Published
Oct 9, 2018

End. has a opened a new men’s streetwear destination at 59 Broadwick Street, London. The new space is the independent retailer’s third store and largest space to date, showcasing a vast array of contemporary fashion brands and footwear styles over 8,500 square feet.


END. Clothing


The London flagship store is located in the prominent corner at the junction of Broadwick Street and Marshall Street in Soho, and boasts of a full glass frontage. A large sneaker wall wrapping around the façade on the first floor helps set the tone alongside a premium palette of materials including marble, stainless steel, mirror and maple.

Some of the menswear industry’s hottest labels are housed there, including Off-White, Acne Studios, Stone Island and Comme des Garcons, while the footwear offer includes brands such as Nike and Adidas.

There is also a men’s grooming area, a launch space with digital screens and iPads available for consumers to shop the retailer’s online store and view the latest editorial content.

Samantha Bain-Mollison, head of retail at Shaftesbury said of the store, which opened on Monday: "We are delighted to present this new development on Broadwick Street and to announce it will be the new home of influential retailer End. and their renowned selection of directional and globally sourced menswear."

To celebrate the opening, the brand expanded its collaboration with Champion and launched a t-shirt, hoodie and sweatshirt in three new colours, available exclusively at the London flagship site or online.

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