Emilia Wickstead launches activewear collab with Bodyism
Designer Emilia Wickstead and British wellness brand Bodyism have joined forces to deliver a feminine and functional activewear collection for March 2018.
Named after the brand’s celebrity fans, including actresses Sienna Miller and Liv Tyler and models Arizona Muse and Karolina Kurkova, the collection includes leggings, jumpsuits, hoodies, jackets, sweatshirts, sports bras and a yoga mat.
“Fun and exciting yet unexpected, this collection is inspired by the strong feminine personalities that embody the Emilia Wickstead and Bodyism brands. With a strong heritage for female empowerment, Bodyism was the natural and obvious choice for my first activewear line,” commented Emilia Wickstead.
The British-based, New Zealand born designer is well known in the London fashion scene for her delicate dresses.
Pastel pinks and floral prints give the collection a feminine touch, while the choice of fabrics ensure functionality.
The pieces launch on Monday 12 March across top retailers, in store and online at Bodyism.com, costing from £80 for a sports bra to £280 for a lightweight jacket.
US model Arizona Muse has been enlisted to show the collection in a series of ad images. She said: “I can’t wait to work out in Liv and Sienna. The combination of the high waist on the legging and the low cut of the sports bra is so unique and flattering.”
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