×
2 721
Fashion Jobs
SELFRIDGES
Events Coordinator Ftc
Permanent · BIRMINGHAM
DOROTHY PERKINS
Ecommerce Executive
Permanent · LONDON
VF INTERNATIONAL
Lead Warehouse Project Manager
Permanent · COALVILLE
JOHN LEWIS
Team Manager – Operations
Permanent · LEEDS
BEGG X CO
Sales Supervisor And Associate
Permanent · LONDON
BOOHOO GROUP
Warehouse Team Manager - pm Shift
Permanent · WELLINGBOROUGH
JOHN LEWIS
Section Manager Warehouse
Permanent · WEYBRIDGE
HARRODS
Supply Planning Assistant Manager
Permanent · THATCHAM
BOOHOO GROUP
Senior Operations Manager
Permanent · BURNLEY
MULBERRY
Commercial Finance Analyst
Permanent · LONDON
SELFRIDGES
Assistant Events Manager (Exchange Square)
Permanent · MANCHESTER
VF INTERNATIONAL
Lead Warehouse Project Manager
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Operations Manager
Permanent · COALVILLE
ESTEE LAUDER
le Labo - Fragrance Specialist - le Labo, Edinburgh - 40 Hrs/Week - Full Time, Permanent
Permanent · Édimbourg
HEAD OFFICE
Buyer, Apple
Permanent · LONDON
HEAD OFFICE
Buyer – Nursery & Baby
Permanent · LONDON
HARRODS
Buyers Clerk - Furniture And Bed & Bath
Permanent · LONDON
HARRODS
Senior Buyers Clerk - Fine Watches & Jewellery, Homeware & Furniture
Permanent · LONDON
VF INTERNATIONAL
Credit Controller - Italian Speaking
Permanent · CALVERTON
VF INTERNATIONAL
Credit Controller
Permanent · CALVERTON
BOOHOO GROUP
Site Operations Manager
Permanent · BURNLEY
SHISEIDO
Shiseido Assistant Business Manager - Harrods (37.5 Hours)
Permanent · London
By
Reuters
Published
Sep 6, 2008
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Elson to front biggest ever John Lewis campaign

By
Reuters
Published
Sep 6, 2008

LONDON (Reuters) - Department stores group John Lewis announced its biggest ever fashion advertising campaign on Saturday, stepping up competition in a market suffering from weaker consumer spending and a wet summer.

The employee-owned group, which is due to publish interim results on Thursday, said the 1.5 million pound campaign would be fronted by modelling icon Karen Elson.

It will start on September 15 to coincide with London Fashion Week and will turn up the heat on rivals such as Marks & Spencer and Debenhams.

John Lewis has already reported a 3.5 percent rise in sales for the 26 weeks to June 26, including a 0.6 percent increase at its department stores and a 5.5 percent rise at its upmarket Waitrose supermarkets.

The group, owned by its 69,000 workers, will unveil its first-half profit performance on Thursday, after making 146 million pounds before tax in the comparable period last year.

By casting Karen Elson, John Lewis is following a trend set by luxury brands such as Prada, Yves Saint Laurent and Chanel, which have all moved away from young unknowns in favour of celebrity models -- respectively Linda Evangelista, Naomi Campbell and Claudia Schiffer -- in their Autumn/Winter advertising campaigns.

Elson is famous for her flaming red hair and translucent skin, as well as her marriage to Jack White, frontman of American rock duo White Stripes. She will appear on bill boards, in store and in glossy magazines including Vogue and supplements.

Fashion retailers Primark, Next and French Connection are all due to publish trading updates or results next week.

(Reporting by Mark Potter; editing by Sophie Walker)

© Thomson Reuters 2022 All rights reserved.