Jan 17, 2020
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Elsa Hosk teams up again with Lancaster

Jan 17, 2020

French leather goods manufacturer Lancaster has unveiled its 2020 spring-summer campaign, which features one of the label's favorite muses, Elsa Hosk.

Sporting the brand's most iconic handbags, the slender blonde invites us for a springtime stroll through the streets of the Big Apple.


Back in 2012, Lancaster presented an advertising campaign featuring a rising star in the world of modeling who had already posed for such renowned brands as Victoria's Secret and Guess.

Elsa Hosk has since become the "muse of choice" for the leather goods brand. So it comes as no surprise to see her back in that role for the luxury manufacturer's 2020 spring-summer campaign.

French style provides the main inspiration for Lancaster's new collection. However, the iconic pieces are not presented in the streets of Paris but in New York. In a series of shots by photographer Guy Aroch, Elsa Hosk enjoys warm spring weather and newly flowering trees as she strolls and cycles through the streets of the American city.

The Swedish blond is shown bearing functional models in Lancaster's supple leather that come in a wide range of colors, which extends from neutral and natural shades to vibrant and solar hues.

A Victoria's Secret Angel and a familiar face on the covers of fashion magazines, the Swedish model continues to walk for major fashion houses and pose for such world-renowned brands as J Brand, Jacob & Co and Nicole Benisti.

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