Elizabeth Arden partners with James Goldcrown for 88th anniversary ‘Eight Hour Cream'

today Sep 30, 2018
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Elizabeth Arden's cult "Eight Hour Cream" celebrates its 88th anniversary this year with an arty collaboration. The beauty brand has signed up James Goldcrown -- the artist behind the famous "LoveWall" mural -- to revisit the packaging of its legendary cream.

Elizabeth Arden

Elizabeth Arden is celebrating the 88th anniversary of its Eight Hour Cream -- one of the world's most famous beauty products -- with a positive message of love and hope.

For the occasion, the street artist James Goldcrown has revisited the cult product's packaging with his now signature hearts, made famous by his Instagram-friendly "LoveWall" mural.

The result is a colourful and uplifting anniversary line billed as offering "a unified message of love and healing," nodding to the famous balm's soothing formula.

The "Love Heals x Eight Hour" collection is a limited-edition drop comprising the brand's Eight Hour Cream Skin Protectant for skin, lips and hair, and the Eight Hour Cream Lip Protectant Stick with SPF 15 sun protection.

Both products are priced $22 in the Elizabeth Arden e-store.

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