Eddie Bauer names Christopher Bevans first-ever creative director

By

Benjamin Fitzgerald

Published
May 4, 2022

Eddie Bauer announced on Tuesday the appointment of Christopher Bevans as the fashion brand's first-ever creative director.

In his new role with Eddie Bauer, Bevans will bring his experience in sportswear and textiles to influence the overall line of products that balance technical innovation and current trends, the Bellevue, Washington-based company said in a statement.

​"The appointment of Christopher Bevans is an important milestone for the Eddie Bauer brand," said Mike Schulam, VP of merchandising, Eddie Bauer.  

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"Using his unique perspective on tailoring, as well as cut and color, Christopher has already started to re-imagine the core Eddie Bauer styles and look of our product assortment. We're excited to see the impact that he will make as we continue to design for a range of adventurers and all of their outdoor experiences."

A seasoned designer, the Brooklyn-native began his career in New York City, apprenticing at a local tailoring house of which he became the owner at the age of 19. His roots as an expert tailor saw him work with top brands such as Billionaire Boys Club, Head, Sean John, Yeezy, Smithsonian, New York Cosmos and the MacArthur Foundation. From 2003 to 2007, he was design director of Nike's Blue Ribbon Sports Division.

Bevans went on to launch his own ​label Dyne, which won the 2017 Woolmark Innovation Prize and was named a 2017 CFDA/Vogue Fashion Fund finalist. He also serves as senior creative lead at Shopify where he works closely with emerging fashion industry entrepreneurs.

"Over the years living in the Pacific Northwest, my love of the outdoors has grown into a professional pursuit," said Bevans.

"I have been a longtime admirer of Eddie Bauer for its meticulous commitment to its quality and customers as well as the greater outdoor community, so this is a natural next step in my career. I'm looking forward to leaning into the brand's rich heritage to create products that balance the art of design with functionality."

In May last year, ​Eddie Bauer was acquired by Authentic Brands Group, joining Brooks Brothers, Aéropostale, Forever 21, Lucky Brand and Nautica in its SPARC brand portfolio.

Most recently, the outdoor wear brand launched its first rental program in July, with the aim to offer affordable technical apparel and gear to encourage more people to get outside. ​