Ebay launches sneaker drop with Joy Claire

By

Jennifer Braun

Published
Mar 2, 2023

Ebay announced on Thursday the launch of an exclusive sneaker drop that will give shoppers the chance to own shoes straight from the closet of footwear industry legend, Joy Claire.

Dubbed 'From The Collection: Joy Claire' and launching on International Women's Day for a period of 10 days, 50 pairs of her legendary kicks will be auctioned off exclusively on Ebay. Every pair will be listed with a starting price of just 99 cents, with all proceeds benefiting The Downtown Women's Center in support of women experiencing homelessness.

The drop includes rare styles from Claire's own closet, including NOCTA x Hot Step Air Terras from Drake's personal collection, first run Undefeated x Nike Air Max 97s in a Pelican Case, and Converse Chuck Taylor All-Star Vulcanized Hi Off-Whites. Another highlight of the collection is a pair of 2012 custom Python Jordan 4s, created especially for Joy by the Shoe Surgeon that sparked an entire industry of custom Jordans.

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"Celebrating women in the sneaker world is critical to ensuring more representation, and the industry wouldn't be where it is without Joy's contributions," said Charis Marquez, global VP of fashion at Ebay. "As the ultimate destination for female sneakerheads to find the styles they want in the sizes they need, we're committed to elevating the voices and spotlighting the influence of women in an underrepresented industry.”

Claire is recognized for blazing new trails within the male-dominated sneaker world. She served as Undefeated's first female employee, and developed the first female-designed skate shoe partnership at Supra.

"Every sneaker tells a story, and the pairs in this collection commemorate breaking down barriers and insisting on better representation within sneaker culture," added Claire. "I'm partnering with Ebay to bring this sneaker history to their passionate community, while raising money for a cause that inspires me and supports women around the world.”

The collection is backed by Ebay's 'Authenticity Guarantee', which offers vetting and verification of select sneakers bought on the marketplace by a team of industry experts. The program was first launched in 2020 and has since expanded to include watches, handbags, trading cards and fine jewelry.