×
1 190
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Boots Chelmsford - 15 Hours - Permanent
Permanent · Chelmsford
SHISEIDO
Field Trainer & Events Manager - Laura Mercier
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Croydon (26 Hours)
Permanent · Grand Londres
SHISEIDO
Bareminerals Account Manager - Boots, Kingston (18.75 Hours)
Permanent · Grand Londres
ESTÉE LAUDER
Clinique - Consultant - Boots, Brent Cross - 6 Hours - Part Time, Permanent
Permanent · London
CONFIDENTIAL
Business Head- Retail
Permanent · DUBAI
THE NORTH FACE
Credit Controller - German Speaking - The North Face
Permanent · CALVERTON
LEVI'S
Senior Product Manager, Digital Partner Selling
Permanent · London
LEVI'S
Ecommerce Project Manager
Permanent · London
LEVI'S
Ecommerce Business Analyst
Permanent · London
SHISEIDO
Brand Manager Nars
Permanent · London
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
BURBERRY
Account Executive Wholesale - Department Stores
Permanent · LONDON
ESTÉE LAUDER
Adf, Labseries, Glamglow, Smashbox - Senior National Account Manager
Permanent · London
NEW BALANCE
Emea Direct to Consumer Category Merchandising Manager, Apparel & Accessories
Permanent · Warrington
TIMBERLAND
HR Partner, Retail
Permanent · LONDON
NEW BALANCE
Emea Logistics Manager
Permanent · Warrington
ESTÉE LAUDER
Clinique - Consultant - Boots, Glasgow Braehead - 16 Hours - Part Time, Permanent
Permanent · Glasgow
ESTÉE LAUDER
Clinique - Consultant - Boots, Livingston - 15 Hours - Part-Time - Permanent
Permanent · Livingston
NAPAPIJRI
Credit Controller - Napapijri - 12 Month Ftc
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 12 Hours - Part-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Boots-Birstall, Leeds - 7.5 Hours - Part Time, Permanent
Permanent · Leeds
Advertisements
Published
Mar 19, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

E.l.f looks to micro-influencers over celebrities for campaigns

Published
Mar 19, 2017

Instead of looking to the usual selection of celebrities to promote the brand's newest product offerings, E.l.f Cosmetics took an unusual approach to its marketing, opting instead to use a network of micro-influencers to relate to customers.


Heart Telagaata, one of E.l.f's micro-influencers, showing off a bronzed look she created using ELF products - Instagram: ElfCosmetics


E.l.f Cosmetics (the name stands for Eyes, Lips, Face) has looked to a team of 50 micro-influencers via its “Beautyscape” program to help increase brand engagement. Each micro-influencer was chosen because of their strong engagement with and their enthusiasm for the brand. The average Instagram following of these micro-influencers is 1500.

Since bringing on these influencers, E.l.f has seen a 25% increase of followers on its social platforms

Amy Cotteleer, founder of A2G, an experiential agency helped E.l.f launch this program, found that micro-influencers have more engagement than more followed influencers: micro-influencers have an engagement rate of 8%, while influencers with around a million followers only have a 1.7% engagement rate with their audience

E.l.f found the key to its influencer program was not to just give influencers free product and compensation, but to promote creativity. The 50 chosen micro-influencers were flown to San Francisco and given the opportunity to weigh in on new products and work with E.l.f make-up artists. The micro-influencers were then asked to post photos of the looks they've come up with using E.l.f products.

Copyright © 2021 FashionNetwork.com All rights reserved.