Apr 19, 2023
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Dutch eyewear brand Ace & Tate targets more UK openings

Apr 19, 2023

It’s not only French eyewear brands that see a hug opportunity in the UK market. Dutch brand Ace & Tate is set to open five stores in the UK in SS23, led by a new flagship in London’s Portobello neighbourhood.

Ace & Tate

The Portobello opening marks the kick-off of the brand’s expansion across the UK over the next four months, including three based in London. 

Openings in the capital will include Borough Yards and Duke Street, supported by new store openings in the Bluewater mall in Kent and Bath.

Ace & Tate’s rapid expansion, which is averaging one store opening a month, “highlights the brand’s strong UK demand, supported by its promise to deliver high-quality, sustainable, and stylish eyewear while providing a unique customer experience”. 

The latest openings will bring the Ace & Tate total store count to 87 across Europe. A dozen of its 19 UK stores are in the capital, with Ace & Tate saying it will become “the leading eyewear brand with the most stores covering the country by the end of summer”. 

Sean Peron, VP Marketing at Ace & Tate, said: “The United Kingdom is a key growth market for us in 2023. Customers demand quality and style from their eyewear, and we aim to deliver that via a fun, approachable retail experience.”

Approaching its 10th anniversary, the company is striving to establish itself as a top player and a model for others to follow. 

The Portobello Road store design “captures the charm of a street full of treasures”. It features clean-cut stones and geometric shapes inside the store “to give off the luxury feel of jewellery, complemented by the brand’s signature fresh colour palette.”

Fashion eyewear retail has become a major growth sector in the UK and particularly London, with many brands, both domestic and international, expanding into key retail areas including high streets and shopping centres. Recently France’s Jimmy Fairly, Bloobloom and Izipizi  have been opening stores. And Elton John launched his eyewear brand with a pop-up at Bicester village.

It's clear that there's a strong market for the particular type of eyewear that European labels are offering. Combining own-brand, affordable/premium, pricing and strong personal service, they continue to fill a key gap not necessarily met by the large optician chains already in Britain. 

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