×
7 960
Fashion Jobs
FLANNELS
Beauty Brand Manager – Pat Mcgrath Labs
Permanent · LIVERPOOL
FLANNELS
Beauty Brand Manager – Pat Mcgrath Labs
Permanent · SHEFFIELD
FRASERS GROUP
Digital Product Owner
Permanent · STRETFORD
SELFRIDGES
Stock Runner Beauty Workshop 25 Hours - Exchange Square
Permanent · MANCHESTER
SELFRIDGES
Associate CRM Analyst
Permanent · LONDON
NEXT
Sales Coordinator - Belfast Holywood Home
Permanent · BELFAST
NEXT
Sales Coordinator - Elmsall Gateway Staff Shop
Permanent · PONTEFRACT
NEXT
Sales Coordinator - Festival Park Hanley
Permanent · STOKE-ON-TRENT
NEXT
Delivery Manager - Sheffield Meadowhall
Permanent · SHEFFIELD
NEXT
Delivery Coordinator - London Stratford
Permanent · STRATFORD-UPON-AVON
NEXT
Sales Coordinator (Stock) - Ballymena Fairhill Shopping Centre
Permanent · BALLYMENA
NEXT
Sales Coordinator - Croydon Centrale
Permanent · CROYDON
NEXT
Sales Manager - Liverpool Church st
Permanent · LIVERPOOL
NEXT
Sales Manager - Handforth Dean
Permanent · WILMSLOW
NEXT
Sales Coordinator - Hull st.Stephens
Permanent · KINGSTON UPON HULL
NEXT
Stock Coordinator - County Oak Crawley
Permanent · CRAWLEY
NEXT
Sales Coordinator - Blackpool Clifton RP
Permanent · BLACKPOOL
JOHN LEWIS
Loss Prevention Partner – Various London Branches
Permanent · LONDON
SELFRIDGES
CRM Lead
Permanent · LONDON
NEXT
Sales Coordinator - Northampton
Permanent · NORTHAMPTON
BOOHOO GROUP
Warehouse Operative
Permanent · BURNLEY
SELFRIDGES
Product Manager- Customer Data
Permanent · LONDON
Published
Sep 30, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Dunhill opens Tmall Luxury Pavilion flagship

Published
Sep 30, 2020

Richemont-owned luxury label Dunhill has launched a digital flagship store in China on Tmall Luxury Pavilion. It’s an important move for the British menswear and accessories company with the Alibaba-owned dedicated platform for luxury and premium brands being a key entry point for the massive Chinese market. 


Dunhill/Tmall



The new online store features Dunhill’s ready-to-wear, leather goods and footwear, “enabling the brand to expand its footprint in China and accelerating its digital transformation,” we’re told.

Dunhill opened its first Chinese store in Shanghai in the early 90s, when China was just emerging as a potentially large luxury market. Since that time its growth has exploded with the Chinese consumer now the number one target shopper for upscale labels globally.

Dunhill CEO Andrew Maag said of the new move: “Since the launch of our first store, China has remained integral to Dunhill’s global strategy and success. This partnership with Tmall will allow us to reach even more customers, in an innovative and engaging way. It is a very exciting time for Dunhill as we continue to develop our brand projection and customer experience across every touchpoint.”

The opening of the store comes on Tmall Luxury Pavilion’s third anniversary and sees Dunhill joining a growing list of brands on the platform. To date, nearly 200 major brands have opened flagship stores there.

Copyright © 2022 FashionNetwork.com All rights reserved.