×
6 371
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Marks & Spencer - 11hrs
Permanent · Aberdeen
HOMESENSE
Loss Prevention Officer - Full Time tk Maxx & Homesense Maidstone
Permanent · Maidstone
WAITROSE
Customer Delivery Driver- Coulsdon Customer Fulfilment Centre
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · LONDON
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Braehead
Permanent · Renfrew
LEVI'S
Digital Marketing Manager
Permanent · London
DR. MARTENS
Employee Relations Manager UK & eu
Permanent · LONDON
NEXT
Stock Coordinator - Lincoln Valentine Retail Park
Permanent ·
HARVEY NICHOLS
Facilities Manager
Permanent · LEEDS
FRASERS GROUP
Performance Marketing Manager
Permanent · STRETFORD
RAINS
Category Sales Manager, Bags And Accessories, UK
Permanent · LONDON
PRIMARK
Retail Construction Project Manager
Permanent · READING
ASOS
Finance Manager
Permanent · LONDON
L'OREAL GROUP
Lancôme, Deputy Business Manager, 1.0, Peter Jones London
Permanent · London
L'OREAL GROUP
Kiehl's Solo Account Manager, 1.0, Tunbridge Wells
Permanent · Royal Tunbridge Wells
NEXT
Sales Manager - Nottingham Giltbrook
Permanent · NOTTINGHAM
NEXT
Delivery Coordinator - Icon o2 Clearance
Permanent · LONDON
NEXT
Delivery Manager - Glasgow
Permanent · GLASGOW
NEXT
Delivery Coordinator - Newry Quays
Permanent · NEWRY
NEXT
Van Driver - Manchester Trafford
Permanent · MANCHESTER
ESTÉE LAUDER
Tom Ford - Assistant Business Manager - Harrods - 37,5hrs
Permanent · London
DR. MARTENS
Retail Operations Coordinator
Permanent · SHANG HAI SHI
Ads
Published
Mar 18, 2022
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Dunhill campaign highlights London heritage

Published
Mar 18, 2022

Richemont’s Dunhill is making the most of its British – and specifically Mayfair, London – heritage as it launches its new SS22 campaign.


Dunhill



The images were captured in Mayfair by photographer Jack Webb for a campaign dubbed Perspectives, and are meant to capture the momentum of life in the city, in this case in a slightly retro black and white.

The company said that British menswear codes and the tailoring traditions of the label have been explored again, "but with a new clarity". It has "subverted" notions of executive style and the City of London with "new era icons like the half-wrapped jacket and split hem trouser paired with technical outerwear”.

That makes good commercial sense given the widely discussed move away from formality in menswear and the need to tweak traditional pieces for a consumer who’s much more open to (and even demanding) change post-pandemic.

The company also has a heavy focus on its leather goods with signature bags, trousers and the Compendium Mac, which it says is the latest evolution of its multifunctional outerwear concept.

Creative Director Mark Weston said: “As a British house born in Mayfair, we've always had a unique perspective on London, of its archetypes and iconography; it's something I love to examine and explore. We value tradition, taking inspiration from our archive whilst considering the needs of today's man – with craft and innovation at the heart of everything we do.”

Copyright © 2023 FashionNetwork.com All rights reserved.