Dune London opens Midlands flagship at Merry Hill

By

Sandra Halliday

Published
Nov 29, 2021

Dune London is continuing to open new stores and has debuted at the Merry Hill shopping Centre. It’s a regional flagship for the brand that has also recently opened stores at the Caledonia Park outlet village, in Edinburgh's new St James Quarter, and at Broadgate in London.

Merry Hill, in the heart of The Midlands, is one of the UK’s major malls with the new store having opened on Black Friday and housing the label's women’s, men’s and accessories collections.

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It covers 1,000 sq ft and is fitted with Dune London’s new, premium design concept. The main central feature showcases the stepped bookcase product display in rose gold, while wall bays and tables are finished in polished stainless steel. Large illuminated lightboxes in the store windows and within the store will showcase Dune London’s seasonal imagery.