Mar 2, 2020
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Dune London names Gillian Anderson its face for SS20

Mar 2, 2020

Footwear brand Dune has named X-Files star Gillian Anderson as its new brand ambassador to star in a Spring/Summer 2020 campaign that celebrates its London roots.

The imagery celebrates the brand's London roots - Dune

The campaign was shot by Rankin, who is best known as a celebrity photographer, in a variety of quintessential London locations, including a typical London café, Columbia Road Flower market, and an elegant park pergola on a summer’s day.

The London reference pays homage to Dune’s origins as a small concession store on Oxford Street in 1992.

Brand chairman Daniel Rubin commented: “We are very excited to have Gillian Anderson front our 2020 campaign. She is a truly talented actress and we very much align to her charitable activities and values. We are also both based in London, the inspiration for the campaign. Apart from being a major fashion capital, its diversity and energy epitomises our approach. I am thrilled with the result, both Gillian and the shoes look amazing."

Anderson, whose Netflix series Sex Education returned for a second season earlier this year, added: "Working on the My London campaign with Dune London and Rankin has been a fun and rewarding process.

“London is one of the most diverse cities in the world, and this really translates in the style you see at every corner. It’s a place where you can embrace your personality through what you wear and how you wear it."

The My London campaign launches Monday.

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