×
2 558
Fashion Jobs
URBN
Free People Assistant Visual Manager - Kings Road, London
Permanent · LONDON
URBN
Anthroplogie Visual Manager - Regent st, London
Permanent · LONDON
ESTEE LAUDER
Clinique - Consultant - Jollys, Bath - 7.5 Hours - Part Time, Permanent
Permanent · Bath
ESTEE LAUDER
la Mer - Business Manager - Selfridges, Exchange, Manchester - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Manchester
ESTEE LAUDER
Clinique - Consultant - John Lewis, Cribbs Causeway - 13 Hours - Part Time, Permanent
Permanent · Patchway
ESTEE LAUDER
Tom Ford, Frederic Malle, by Kilian - Business Manager - Harvey Nichols, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
AESOP
Retail Consultant | Part Time, Permanent | New Aesop Battersea Power Station, London
Permanent · London
AESOP
Retail Consultant | Full-Time, Permanent | New Aesop Battersea Power Station, London
Permanent · London
BERSHKA
General Manager - Bershka Blanchardstown
Permanent ·
STRADIVARIUS
General Manager - Stradivarius Jervis
Permanent ·
STRADIVARIUS
Stradivarius General Manager Stratford
Permanent · LONDON
HEAD OFFICE
Commercial Buying Product Expert
Permanent · BRACKNELL
DEBENHAMS
CRM Assistant
Permanent · LONDON
HEAD OFFICE
Information Security Analyst (Cloud), Secure by Design
Permanent · BRACKNELL
AUTUMNPAPER LIMITED
Alexander Mcqueen Senior Performance Marketing Manager - 12 Month Ftc
Permanent · LONDON
DR. MARTENS
Retail Regional Manager - UK
Permanent · LONDON
BOOHOO GROUP
Warehouse Operative
Permanent · BURNLEY
VF INTERNATIONAL
Account Coordinator - Italian Speaking - Vans
Permanent · NOTTINGHAM
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Inventory Team Leader
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
Published
May 3, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Dune founder launches premium sustainable brand Lerins

Published
May 3, 2022

A new premium footwear brand is debuting in the UK with Lerins — launched by Dune founder Daniel Rubin and "Inspired by the unspoilt Lérins Islands off the French Riviera” — unveiled on Tuesday.


Lerins



The new label for both women and men focuses on “sustainable trainers”, all designed in London and made in Portugal from materials sourced in Europe.

It avoids claiming to be fully sustainable but said it’s “busy working on that” and is “committed to making every effort to become as sustainable as possible”, as well as being as transparent as it can.

Launching this month, the shoes retail at £130 via www.lerinslondon.com.

The company said it “puts a directional and sustainable twist on the retro-inspired court trainer. Combining optimal comfort with trend-led style credentials, Lerins is introduced with 10 options and in a palette of in-style shades including muted camel and vibrant green”.

It added that the label “joins the dots between modern styling and socially- and environmentally-conscious crafting techniques, without compromising comfort or quality”.

Rubin, the fourth generation of his family to be involved in manufacturing footwear, founded Dune 30 years ago and said of his new venture: “One thing my experience has shown me is making shoes is a complex business — there are well over one hundred processes in the manufacture of footwear.”

He added that his mission is “to make shoes in a more sustainable way”. Leather, although a bi-product of the food industry, “requires the use of lots of water and chemicals to be produced. I was determined, with Lerins, to address these challenges and make my shoes in a more environmentally and socially responsible way”.

The leather used in the new products is produced “to a gold standard” in certified ‘Leather Working Group’ tanneries where the provenance of the raw material is known and approved, and the use of water and chemicals tightly controlled. 

It’s also using vegan leather supplied by Italian partner Vegea that’s made from the grape skins left over from wine-making. This is combined with vegetal oils and natural fibres to make a durable and leather-like product. 

The line-up comes with a leather and canvas option too and the the canvas used is created from recycled sea plastic. Meanwhile, shoelaces are made of organic cotton and soles from recycled and virgin rubber. 

The sustainability element extends to the packaging that’s fully recyclable, compostable or biodegradable and and has featured energy efficient processes in its logistics and operations “wherever possible”.

Copyright © 2022 FashionNetwork.com All rights reserved.