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Dolce & Gabbana intends to donate proceeds of Devotion bag modeled by Sofia Vergara for Covid-19 research

Published
Apr 27, 2020
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Dolce & Gabbana has unveiled a new campaign for its Devotion bag, starring Sofia Vergara, part of whose proceeds will go to aid research for a vaccine against Covid-19.


The new Devotion bag campaign, starring Sofia Vergara. A portion of proceeds will go to Humanitas University to help in the fight against Covid-19 - Instagram - Instagram


 
The funds raised will be used to support Humanitas University in the second phase of the Italian fashion house’s support for the vaccine research against Coronavirus.
 
Back in February, Dolce &Gabbana made a substantial donation to Humanitas University to support a research project led by professor Alberto Mantovani in collaboration with virologists Elisa Vicenzi and Massimo Clementi in San Raffaele Hospital, in Milan.

In their new Spring-Summer 2020 campaign, photographer Branislav Simoncik captures Vergara clutching the iconic, padded leather Devotion bag in Portofino, where the designer duo owns a seaside villa on a peninsula in the storied luxury vacation enclave.
 
“Sofia Vergara perfectly embodies the Dolce & Gabbana woman: beautiful, sunny and feminine. The shots of the new campaign are illuminated by her smile and energy!” said the duo in a release.
 
Columbian-born Vergara, the star of the global hit comedy series Modern Family, was for three years in the previous decade estimated as the top-earning actress on American television.

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