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Published
Nov 25, 2021
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Diving champ Tom Daley launches knitting kit collection

Published
Nov 25, 2021

World champion and Olympic gold medal diver Tom Daley has entered the fashion sector with a launch that makes the most of the craft trend.


Tom Daley


It was born from the fact that he has another talent. During last summer’s Tokyo Games, it also surfaced that he’s an avid knitter.

Photos of Daley knitting in between dives reached global attention and followers became obsessed with his knitting creations, from his medal pouches, his Team GB cardigan to his Harry Styles/J W Anderson replica knit. 

As a result, his dedicated knitting Instagram account, @MadeWithLoveByTomDaley gained over 1 million followers in two weeks.

So it’s no surprise the Great Britain sporting hero has launched his own brand, Made With Love By Tom Daley, all using biodegradable and renewable pure wool. 

The launch collection, 1896 (inspired by the first modern Olympics), includes knit kits for jumpers, cardigans, accessories and novelty items. 

There are 15 products for beginners right through to advanced knitters, with a price range from £30 to £220, the latter a knit kit enough for a double-sized blanket. Each kit comes with all the needles, yarn and knitting patterns.

Within the collection, there’s also a Christmas jumper and a Christmas stocking in time for the festive period. Each product can be personalised to cater to someone's own style by choosing their own chunky yarn colour.

"Over the past two years, knitting has been my saviour," Daley said. "It's been a form of mindfulness in between training and competing, and a way to pass the time while I've been travelling or sat at home during lockdowns." 

He added: “I like to think knitting is making a comeback so I look forward to people giving it a try if they haven't before, making things they can actually wear.”

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