Dior collaborates with Travis Scott on men’s collection
Dior revealed on Thursday that it has teamed up with hip-hop star Travis Scott for the creation of its summer 2022 men’s collection, marking the house's first full collection ever created with a musician.
Set to be unveiled in Paris on Friday, Dior's artistic director Kim Jones co-designed the collection alongside the grammy-nominated artist, songwriter, producer, business mogul, and designer.
Scott, through his creative collective, Cactus Jack, has partnered with some of the biggest companies in the world including the likes of Nike, Dover Street Market, McDonald’s, Playstation, and more. He also previously collaborated with Dior when he modelled the Air Dior capsule collection developed by the French fashion house last year with Jordan Brand.
In 2020, he founded the Cactus Jack Foundation, which aims to empower and enrich the lives of youth by providing access to education and creative resources to ensure long-term success. Most recently, the foundation partnered with Parsons School of Design to establish a fashion program, and launched its own HBCU Scholarship Program. Meanwhile, Scott's musical achievements include a multi-platinum title for his last album “Astroworld”.
Likewise, Jones has collaborated with leading artists including Kaws, Daniel Arsham and Peter Doig, since joining Dior three years ago. The British designer is recognized for starting the luxury streetwear phenomenon with his celebrated 2017 collaboration between Louis Vuitton and Supreme. Most recently, he unveiled a capsule collection with Sacai, marking Dior’s first co-branded collection.
The Dior collection designed with Scott will be unveiled in Paris on Friday and will equally be livestreamed on dior.com.
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