×
1 248
Fashion Jobs
SHISEIDO
National Account Manager
Permanent · London
TIMBERLAND
Credit Controller - French Speaking - Timberland
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 15 Hours - Permanent
Permanent · Belfast
ESTÉE LAUDER
Clinique - Consultant - Boots Sedley Place, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Stratford, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Durham - 6 Hours - Permanent
Permanent · Durham
ESTÉE LAUDER
Clinique - Consultant - Boots Londonderry - 11 Hours - Permanent
Permanent · Londonderry
ESTÉE LAUDER
Clinique - Consultant - Boots Kensington, London - 22.5 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 10 Hours - Permanent
Permanent · Belfast
BRAND STABLE LTD
Wholesale Sales Executive
Permanent · LONDON
LAIDBACK LONDON
Digital Marketing Manager
Permanent · HARROW
MARSHALLS
70118-lp Detective
Permanent · Banning
ESTÉE LAUDER
Clinique - Consultant - Boots, Watford - 22.5 Hours - Part Time, Permanent
Permanent · Watford
ESTÉE LAUDER
Tom Ford Beauty - Digital Marketing Executive
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 6 Hours - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Boots st Albans- 22.5 Hours - Permanent
Permanent · St Albans
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Oxford Street London - 15 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - Fenwick - Bracknell - 37.5 Hours - Full-Time, Permanent
Permanent · Bracknell
ESTÉE LAUDER
Clinique - Consultant - John Lewis, High Wycombe - 16 Hours - Part Time, Permanent
Permanent · High Wycombe
ESTÉE LAUDER
Clinique - Consultant - Moores, Coleraine - 12 Hours - Part Time, Permanent
Permanent · Coleraine
ESTÉE LAUDER
Clinique - Consultant - Boots, Barnstaple - 7.5 Hours - Part-Time, Permanent
Permanent · Barnstaple
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place - 37.5 Hours - Full Time, Permanent
Permanent · London
Advertisements
Published
Jul 16, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Diesel links with Polygiene for virus-fighting denim

Published
Jul 16, 2020

Polygiene, the Swedish company that offers stay-fresh functionality for textiles, said on Thursday that it’s linked with denim brand Diesel to introduce “an ultra-innovative denim treatment that physically halts 99% of any viral activity”.


Diesel/Polygiene



The ViralOff application — of which Diesel has a 100% exclusive for denim — “will be implemented across a selection of the brand's Spring/Summer 2021 denim styles, aiming at a greater range of products moving forward”.

The treatment also includes Odor Crunch to protect against odours from external sources.

Polygiene said the innovation is the result of its “extensive efforts in garment protection, which began with the SARS epidemic in the early 2000s”. The coronavirus pandemic has clearly provided an even bigger motivator to apply such technology to commercial products as consumers seek anti-virus solutions wherever they can be found.

Diesel now plans to apply the treatment to a selection of denim models during the final production stages. 

The technology is claimed to be "always on, and has the capacity to disable over 99% of viral activity within two hours of contact between pathogens and fabric”.

It’s said to have “shown efficacy against a comprehensive range of viruses, including Covid-19”.

So how exactly does it work? Polygiene said it interacts with key proteins, inhibiting the virus from attaching to textile fibres. 

This could be hugely important as stores are forced to regularly sanitise garments that have been touched, or quarantine those that have been tried on for up to 72 hours, due to potentially active coronavirus traces being attached to them.

The company also said there’s a sustainability benefit as the treatment “lasts for the lifetime of the garment, and with lower wash cycle counts, the garment life is extended, and water and energy use are reduced”

Copyright © 2021 FashionNetwork.com All rights reserved.