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Published
Feb 2, 2016
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Designer Showrooms to host 45 new names for LFW

Published
Feb 2, 2016

Last season saw over 150 designers show their collections at Brewer Street Car park for London Fashion Week. Now the British Fashion Council has revealed some of the names taking part this season, with the onus on new talent.

Photo: BFC


For the AW16 collections, the Designer Showrooms will feature 45 designers who are showing here for the first time. Among them are knitwear designer Caitlin Charles-Jones, who was tipped as one of Vogue Talents’ ‘Ones to Watch’, and is a part of Boden’s Future British scheme in partnership with the BFC; Alexander McQueen alumnus Samuel Dougal; Rok Hwang, a former ready-to-wear designer at Céline; and Leanne Claxton, who trained under Christian Lacroix.

NEWGEN will have its own installation in the showrooms, as well as a pop-up showroom for this season’s NEWGEN designers: Ashley Williams, Claire Barrow, Danielle Romeril, Faustine Steinmetz, Marta Jakubowski, Molly Goddard, Ryan Lo and Sadie Williams. NEWGEN's 'One-To-Watch' this season is Roberta Einer, who will present the installation in the Designer Showrooms.

Among the brands returning to the showrooms are Camilla Elphick, Eudon Choi, Fleet Ilya, Fyodor Golan, Georgia Hardinge, Holly Fulton, Loxley England, Phoebe Coleman, Stephen Jones Millinery, William Chambers Millinery and Zoë Jordan.

The Designer Showrooms at Brewer Street Car Park will also have a number of pop-up spaces for press, buyers and guests of London Fashion Week.

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