Depop gets Selfridges stamp of approval
today Jul 31, 2019
This week, fashion resale app Depop is opening its first retail space in London in partnership with Selfridges.
Taking over the luxury department store’s Designer Studio on the third floor, the millennial-friendly marketplace is entering the London designer space for three months until October.
A selection of rare vintage pieces, upcycled treasures and unique accessories curated and designed by the app’s top sellers will be on display at the pop-up store.
The space will also host a range of workshops and events led by key sellers, with the aim of creating an immersive experience where visitors can discover new pieces and learn how to turn their own Depop accounts into a business.
The growing online marketplace has already opened two bricks-and-mortar locations in New York and LA, but the Selfridges space will its first in the UK.
In June, Depop secured a $62 million investment from a group of backers including General Atlantic to boost its international expansion and hire more engineering and data science experts.
The platform has been growing rapidly in the past few years, embraced by Gen Z shoppers for its huge offer of streetwear, independent brands and vintage pieces.
Its social aspect is resonating particularly well with young consumers, who can follow brands and influencers they like to see their latest content and products.
In addition to the pop-up store, an exclusive selection of clothing and accessories will launch on Selfridges’ online store on 1 August.
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