×
1 367
Fashion Jobs
360 TALENT LONDON
Showroom Manager – Central London
Permanent · LONDON
360 TALENT LONDON
Assistant Showroom Manager – Central London
Permanent · LONDON
ESTÉE LAUDER
Operations Support Manager
Permanent · Petersfield
ESTÉE LAUDER
jo Malone London - Omnichannel Operations Manager
Permanent · London
ESTÉE LAUDER
Multi-Brand - Business Manager, 37.5 Hours - Oxford - John Lewis
Permanent · Oxford
V. F. CORPORATION
Key Account Manager
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots Bath - 28 Hours - Permanent
Permanent · Bath
CONVERSE
Strategic Account Executive
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Covent Garden, London - 20 Hours - Permanent
Permanent · London
SHISEIDO
National Account Manager
Permanent · London
TIMBERLAND
Credit Controller - French Speaking - Timberland
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 15 Hours - Permanent
Permanent · Belfast
ESTÉE LAUDER
Clinique - Consultant - Boots Sedley Place, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Stratford, London - 10 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Durham - 6 Hours - Permanent
Permanent · Durham
ESTÉE LAUDER
Clinique - Consultant - Boots Londonderry - 11 Hours - Permanent
Permanent · Londonderry
ESTÉE LAUDER
Clinique - Consultant - Boots Kensington, London - 22.5 Hours - Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots Donegall, Belfast - 10 Hours - Permanent
Permanent · Belfast
BRAND STABLE LTD
Wholesale Sales Executive
Permanent · LONDON
LAIDBACK LONDON
Digital Marketing Manager
Permanent · HARROW
MARSHALLS
70118-lp Detective
Permanent · Banning
ESTÉE LAUDER
Clinique - Consultant - Boots, Watford - 22.5 Hours - Part Time, Permanent
Permanent · Watford
Advertisements
Published
Oct 10, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Department store chain de Bijenkorf expands luxury offer at Rotterdam branch

Published
Oct 10, 2018

Dutch department store chain de Bijenkorf will be expanding its luxury offer at its Rotterdam branch. In November the store will unveil a Louis Vuitton pop-up store, which will be followed by Valentino, Saint Laurent and Gucci shop-in-shops.


de Bijenkorf Rotterdam store interior - Photo: de Bijenkorf


The expansion of the luxury range at the Rotterdam branch is part of the department store chain’s recent strategy, which was launched five years ago, writes Dutch newspaper Algemeen Dagblad. Starting then, the 148-year old retailer closed its smaller stores in Arnhem, Breda, Den Bosch, Enschede and Groningen. Under the leadership of current CEO Giovanni Colauto, de Bijenkorf invested €200 million in the seven remaining branches in Amsterdam, Rotterdam, Utrecht, The Hague, Eindhoven, Maastricht and Amstelveen.

“Our research shows that the Rotterdam branch also has potential for luxury brands. We noticed that not only visitors from abroad, but also our Dutch customers have a need for luxury items. They increasingly ask for it and we offer it. Rotterdam has enough inhabitants and attracts more and more visitors. We are positive about the possibilities,” Irene van Lieshout, head of purchasing accessories, shoes and watches at de Bijenkorf told the newspaper.

In addition, Van Lieshout told the newspaper that Dutch consumers account for 90% of the overall sales at the department store chain.

In recent years, the Rotterdam branch already added some changes to its range. In November 2017, the store unveiled the largest cosmetics department in the Netherlands. And, in April of this year, the branch introduced a new department for watches, jewelry and leather goods.

De Bijenkorf was founded by Simon Goudsmit in 1870 in Amsterdam. Since 2011, the department store chain has been part of Selfridges Group Limited.

Copyright © 2021 FashionNetwork.com All rights reserved.