×
1 579
Fashion Jobs
ESTÉE LAUDER
Global Consumer Marketing Manager jo Malone London
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Fenwick, Bracknell - 24 Hours / 4 Days - Part-Time Permanent
Permanent · Bracknell
MARSHALLS
71 Retail lp Detective
Permanent · Los Angeles
LINDA FARROW
Optical Key Account Manager
Permanent · LONDON
LINDA FARROW
After Sales Executive (German And French Speaking)
Permanent · LONDON
LINDA FARROW
Trade Marketing Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Bracknell (37.5 Hours)
Permanent · Bracknell
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis- 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Demand Planner - The Estée Lauder Companies
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Edinburgh Gyle (30 Hours)
Permanent · Edinburgh
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols Manchester (37.5 Hours)
Permanent · Stretford
SHISEIDO
Bareminerals - Account Manager (30 Hours)
Permanent · Edinburgh
V. F. CORPORATION
Manager, Strategic Accounts - Dickies Emea
Permanent · LONDON
VANS
Credit Controller - Spanish Speaking - Vans
Permanent · CALVERTON
VF INTERNATIONAL
Multilingual Credit Controller - Key Accounts (English Plus Any European Language)
Permanent · CALVERTON
By
AFP-Relaxnews
Published
Jan 21, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Deon Cole snapped up by Old Spice to front new bodycare line

By
AFP-Relaxnews
Published
Jan 21, 2019

Old Spice is getting a new line -- with the help of the actor and comedian Deon Cole.



The heritage US grooming brand, which celebrates its 80th anniversary this year, has launched a new skincare series dubbed the ‘Fresher Collection.' The line spans a range of body washes incorporating ingredients such as deep sea minerals, charcoal, mint and lavender, designed to address different skin issues. The products also include a new anti-perspirant / deodorant technology that tackles visible residue on clothing.

To mark the launch, the brand has recruited "Black-ish" and "Grown-ish" star Deon Cole, who has been snapped up as the label's new global brand ambassador. Cole, who is also an Emmy-nominated script writer thanks to his work on "The Tonight Show with Conan O'Brien," stars in the Fresher Collection's new ‘Running on Empty' campaign -- a tongue-in-cheek short film that features the tagline "Men Have Skin Too." The clip will be followed with additional playful videos, featuring cameo appearances from the former NFL player Thomas Q. Jones and the comedian Keraun Harris.

"Growing up using Old Spice was everything to me, so it's huge to join the world-famous group of Old Spice Guys," said Cole of his latest role. "Mom, are you reading this? As the newest Old Spice Guy, the first thing I'm sharing is that men have skin, too ... and the new Fresher Collection delivers real freshness forged with real ingredients that we can call our own. You're smellcome, man." Matt Krehbiel, Old Spice Associate Brand Director at parent company Procter & Gamble, added: "Deon's big personality and quick wit are a perfect fit for the humor that fans love and expect from Old Spice."

The move is the latest indication of the boom currently being experienced by the men's beauty sector, which has seen myriad brands ramp up their game over the past year. September saw American Crew launch a prestige hair and skincare line dubbed ‘Acumen,' while David Beckham teamed up with L'Oreal Luxe last January on the creation of a brand new male grooming brand titled ‘House 99'.

 

Copyright © 2021 AFP-Relaxnews. All rights reserved.