×
2 480
Fashion Jobs
VIVIENNE WESTWOOD
E-Commerce Studio Operations Manager
Permanent ·
STELLA MCCARTNEY
Art Director
Permanent · LONDON
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
JOHN LEWIS
Team Manager, Operations
Permanent · LONDON
MAJE
Assistant Area Manager - London
Permanent · LONDRES
PRETTYLITTLETHING
Cyber Security Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buyer
Permanent · MANCHESTER
AESOP
Retail Consultant | Fixed-Term | Part-Time | Brighton
Permanent · Brighton
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
Translated by
Nicola Mira
Published
Mar 28, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Denham joins forces with Trendy International to establish presence in China

Translated by
Nicola Mira
Published
Mar 28, 2017

The formula was first tested in Japan. Last year, Dutch denim specialist Denham set up a joint-venture company with local group Look Incorporated , planning to open 50 stores in Japan by 2020. The objective is ambitious, and the premium denim label would probably not be able to achieve it single-handedly.


Jason Denham and Ludo Onnink - Denham


Building on the Japanese experience, the denim label bought last year by the Amlon Capital investment fund owned by Ludo Onnink and Fred Gehring has created a new joint venture for the Chinese market. This time, the label founded in 2008 by Jason Denham has partnered with the Trendy International group.

"China is a huge and hugely diverse market, where we are planning to grow strategically in the long term, said Ludo Onnink. The Trendy International group is amazingly experienced in sales and distribution." The joint-venture company is forecasting some forty store openings by 2020, the first four of which have already been announced, including one on Shanghai's Dazhongli next May, followed by another in Wangfu Central in Beijing. To support its Chinese expansion, Denham has also set up an office in Shanghai.


Inside a Denham store - Denham


The Dutch group has chosen a well-established Chinese partner, since Trendy International has reportedly opened 3,000 stores in 290 cities worldwide. The group owns Chinese brands Ochirly and Five Plus, as well as Miss Sixty, Killah and Energie, and has also launched Superdry in China in 2015 and is the licensee for 10 Corso Como in the region.

 

Copyright © 2022 FashionNetwork.com All rights reserved.