Delvaux: One-week pop-up townhouse presentation

By

Godfrey Deeny

Published
Mar 9, 2022

One brand that took a novel approach to its presentation this season in Europe was Delvaux, which returned to Paris after a two-year hiatus with its own pop-up club on the Left Bank.

 
“Welcome to our own townhouse,” enthused CEO Jean-Marc Loubier, as he quaffed a welcoming glass of Louis Roederer champagne with guests in the chicly decorated club, located in a mansion on tony Boulevard de La Tour-Maubourg, in the 7th arrondissement. Where the storied Belgian marque linked up with designer Maria Pergay, who installed museum-quality furnishing by emblematic French creators in the residence, from March 1 to 7.
 
Of Russian descent, Pergay is famed for her innovative use of stainless steel. Her first collection included renowned works like the Flying Carpet daybed (1968) and Ring chair (1970). And, the artist’s blend of finesse and dominance were in harmony with the latest ideas of La Maison Delvaux. 

Often defined as the world’s first luxury leather goods house, Delvaux was founded in Brussels in 1829. This season, Delvaux had plenty of  hyper attractive designs.
 

Like the Pin, a playful bucket-shaped bag that celebrated its half century. Crafted in Taurillon leather, with perforations that added a weightless functionality to this historic design. 
 
While Delvaux’s classic Brilliant handbag, first created in 1958, marked a new page by incorporating novel Leather D leatherwork technique, seen in a rich hazel-palette leather. 
 
The presentation marks the first since the return of Loubier as CEO, following the acquisition of Delvaux by Swiss-based luxury conglomerate Richemont.
 
During his first tenure, Loubier was known for outfitting Delvaux flagships in fashion capitals with site specific rare modern or classical furniture and mirrors. In his second stint he is already making an impact in communications.
 
For its next campaign, Delvaux called in the great South African photographer Koto Bolofo, who produced a striking series of portraits of some rather unique women. These include the American-born English model, performer, and actress, Lily McMenamy; New Zealander and premiere danseuse of the Ballet de l’Opéra de Paris, Hannah O’Neill; and Nyasha Matonhodze, Zimbabwean-British fashion model and activist.