Delpozo's Josep Font emphasises quality for Cruise 2018 collection
Visiting the Delpozo showroom in the heart of Paris’ 8th arrondissement is like taking a colourful journey from lime green to bubblegum pink, passing through an array of bright tones; those that make up the Cruise 2018 collection.
Josep Font, who has served as the brand’s creative director since 2012, invited onlookers to journey to the three natural spaces that inspired the collection’s color palette: Clicos lake on Lanzarote island, the lime green tones in traces of volcanic sand, and the bubblegum pink of Lake Hillier in Western Australia, passing all the way to Turkey’s Lake Tuz Gölu, which inspired tones of white, sky blue, silver and floral embroidery.
“The key is to make something that is special, but light and comfortable. That’s what clothes are about after all,” the designer stated, following the presentation.
The 19th century American dancer Loïe Fuller was also a source of inspiration for Font’s second cruise collection, with dance and femininity evoked in the georgette blouses and tulle evening gowns. Delpozo’s signature tie was also prominent in the collection’s accessories. Also present were poplin pieces, Breton stripes rendered in organza and patterned blue jacquard with fluorescent green embroidery reminiscent of reefs, the latter a favourite pieces of the designer.
“Working on a resort collection is a barometer that tells how something can work, where you have to go,” Font said, touching the pieces with the same delicacy in which they seem to have been crafted; emphasising structure, patterns and textures.
The designer appeared relaxed, far away from the “see now, buy now” frenzy that has overtaken fashion.
“Our clothes are calmer, well-made pieces. It’s a pret-à-couture. We don’t want to run nor are we in any rush. And that’s how we want to continue, differentiating ourselves from the rest.”
In this way, the quality and savoir faire attitude were reflected in the house’s identity.
“I put my bets on well made things. Our pieces are impeccable. I believe in craftsmanship and the people appreciate that,” added Font, in a clear demonstration of his exigency and perfectionism, which propels the brand forward as much as with regards to the opening of new stores as to the diversification of tis products. The next challenge?
“Perfume,” Font revealed. “I’ve been working on it for three years. We’re going to make something very high quality.”
The label, which was founded in 1974 by Jesús del Pozo and acquired by the Perfumes y Diseño Group in 2011, recently appointed Pablo Badía as its general director after Ainhoa García left the position in 2015.
While the company remains headquartered in Madrid, it has focused its expansion on the international arena: specifically the United States, Middle East, China and Russia, with its latest openings in Duabi, Moscow and London.
Delpozo will show its spring/summer 2018 collection on September 13 during New York Fashion Week.
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