Delpozo collaborates with Anthropologie
Feb 3, 2020
Lutz Huelle’s first designs for Delpozo have been unveiled as part of a new collaboration with Anthropologie. As exclusively reported by FashionNetwork.com in December, the Spanish designer label, currently undergoing a sale process, is presenting Huelle’s first creations through a collaboration.
“Our unique way of making beautifully curated pieces, together with Anthropologie’s passion and enthusiasm, has been an endless source of inspiration,” said Lutz Huelle about the collaboration. Spanning fashion accessories, home and furniture, the collection delivers a total of 20 pieces. True to Delpozo’s design codes, first established by Jesús del Pozo in 1974, the designs feature plenty of pleating, embellishments and embroideries. But there is also a sense of fresh energy, a certainty that the brand is evolving under the leadership of the new creative director.
Jointly designed by the brand’s design team and Colette Brown, womenswear designer at Anthropologie, the range demonstrates a creative approach to volume, colour, silhouette and artisan techniques. Hero pieces include ethereal dresses, a tulle ball gown skirt, a statement jacquard trench coat and a sweatshirt with neon pink accents. Matching headbands and chunky trainers complete the looks.
The home collection features pencils, notebooks, a reversible multi-print bedding set and a velvet occasion chair. Prices for the range start at £48 for a headband and rise to £468 for the armchair.
Gill McCulloch, buying director for Anthropologie Europe, said: “Delpozo is celebrated for creativity and craftsmanship, a philosophy that resonates with Anthropologie’s own ethos.Their creative use of colour, silhouette and print along with their timeless approach to design is a natural fit for Anthropologie and our customer.”
The collection launches on 11 February across Anthropologie’s 200 global stores, including its 15 sites in the UK and five in the rest of Europe, as well as online.
The collaboration comes at a crucial time for the Spanish business, which has been looking for a new owner since Perfumes y Diseño announced it was planning to sell its majority stake in September. The move has thrown the brand into uncertainty, stopping production of the Spring/Summer 2020 collection in its tracks.
In recent months, the ready-to-wear brand closed its international flagship stores and ended various partnerships. In a bid to improve its cash position, the company launched a 95% off clearance sale in December, and CEO Pablo Badia stepped down from his post. Does the Anthropologie collaboration spell a rebirth of sorts for the Spanish brand? Only time will tell.
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