Deichmann signs up for Epsom's evolving Ashley Centre

By

Nigel TAYLOR

Published
May 22, 2023

Deichmann, the largest footwear retailer in Europe, is to open a store at the Ashley Centre mall in Epsom, Surrey, as the destination continues to evolve its retail mix following £5 million investment by landlord CBRE IM.

It will open a 7,100 sq ft store over two floors in the former Sports Direct unit near the centre’s East Square. This will stock a variety of leading footwear brands, such as Nike, adidas, Puma, and Skechers, as well as bags and accessories, catering for all age groups.

The retailer is set to open in late June and will reflect the brand’s new retail format “to deliver a more spacious, lighter and modern shopping experience”.

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Simon Wilson, Managing Director for Product, Marketing and Communications at the company, said: “As the Ashley Centre undergoes significant investment, this is a great time to be joining the scheme and be a part of its transformation while also delivering affordable and quality options to consumers and elevating the existing footwear offer.”

Louisa Butters, Head of Retail Asset Management UK at CBRE IM, added: “The signing of Deichmann is once again reaffirming our long-term strategy for the destination as we continue to welcome leading high street brands to the centre. This is a strong addition to our tenant mix, and we’re confident that Deichmann will enhance the destination by providing a compelling and unmatched offer, widening the choice and variety for consumers.”

The new store will add to the Ashley Centre’s evolving retail mix, joining the likes of Next, Sports Direct, M&S and The Body Shop.