×
1 848
Fashion Jobs
TK MAXX
Loss Prevention Officer - tk Maxx Bristol
Permanent · Bristol
LONDON CONTOUR EXPERTS
Marketing Executive/Junior Manager
Permanent · LONDON
ESTÉE LAUDER
Tom Ford - Business Manager - Flannels - Fosse Park, Leicester - 37.5 Hours - Full-Time - Permanent
Permanent · Leicester
VF INTERNATIONAL
International Account Coordinator - Ftc 12 Month
Permanent · NOTTINGHAM
TIMBERLAND
Credit Controller - German Speaking - Timberland
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - Italian Speaking - The North Face
Permanent · CALVERTON
THE NORTH FACE
Credit Controller - French Speaking - The North Face
Permanent · CALVERTON
PINKO
Supervisor
Permanent · MANCHESTER
RALPH LAUREN
Operations Manager
Permanent · Cheshire
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis - 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - Sprucefield - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
HUGO BOSS
Wholesale - Senior Sales Executive - Hugo Womenswear
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 16 Hours - Part Time, Permanent
Permanent · Edinburgh
SHISEIDO
Marketing Director - Shiseido, Clé de Peau Beauté, Drunk Elephant
Permanent · London
REISS
Buying Admin Assistant
Permanent · LONDON
Advertisements
Translated by
Nicola Mira
Published
Aug 27, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Decathlon urged to reissue vintage tracksuits by Twitter followers

Translated by
Nicola Mira
Published
Aug 27, 2018

French sport retailer Decathlon is particularly adept at engaging customers in social media conversations, often with a quirky tone. At the end of August, it published on Twitter a series of visuals from its 1985 product catalogue, immediately catching its followers’ attention. The thick fleece tracksuit bottoms and hoodies, sporting a ubiquitous Decathlon logo, oddly echoed sportswear’s current passion for 1980s and 1990s models, as exemplified by labels like Fila.


Decathlon has 48,900 Twitter followers


This nod to vintage sportswear may well have come to nothing but for a Decathlon follower who asked the retailer what they had to do to get hold of this collection. Decathlon’s reply was that, if it could achieve 10,000 retweets, it was prepared to reissue a limited edition of the tracksuit, sold at the time at 135 French francs. In less than four hours, Decathlon hit 13,000 retweets. Caught out at its own game, whether deliberate or not, the sport retailer tweeted that “This will perhaps take some time, but we are going to be true to our word and do it.” Indeed, Decathlon fans will be watching out for the reintroduction of this vintage tracksuits.

According to a 2018 ranking by consultants OC&C, Decathlon is France’s favourite sport retailer, and it regularly stands out for its lively social media activity. Especially when it goes for humour, as it did at the start of the year, when Decathlon tweeted its stores had noticed an increase in riding whips sales (at the time of the French release of the ‘Fifty Shades Darker’ movie), or when its outdoor brand Quechua remarked to Kanye West it had been selling pretty much the same shoes as his for 20 years, and suggested a collaboration.

Copyright © 2021 FashionNetwork.com All rights reserved.