De Beers' Lightbox names Antoine Borde new CEO

By

Benjamin Fitzgerald

Published
Nov 8, 2022

Lab-grown diamond maker Lightbox, part of De Beers Group, announced on Friday the appointment of Antoine Borde to the role of chief executive officer, effective immediately.

A consumer goods and beauty veteran, Borde served most recently as global e-commerce vice president at Danone Group, the French food-products corporation. Prior to that, he served as senior vice president for e-commerce and digital transformation at Coty's luxury division, following 12 years at L'Oréal, where he led the e-commerce acceleration and several senior marketing roles.

"We are extremely pleased to welcome Antoine as the new CEO of Lightbox," said Marc Jacheet, chief executive officer of De Beers brands. "His record of accomplishments and experience managing within global brand environments make him the ideal fit to advance the Lightbox strategy and reinforce its position as the pre-eminent lab-grown diamond brand. Antoine is an innovator and an expert in digital commerce transformation, and we are confident he can continue to develop the brand's full potential and drive long-term growth."

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Borde will be based out of the Lightbox headquarters in London. He has a Master of Business Administration degree from the Kellogg School of Management at Northwestern University.

 ​"I am thrilled to join the dynamic team at Lightbox and be part of the fast-evolving category of lab-grown diamonds," said Borde. "It is a privilege to work with an industry leader that has shaped the space through innovation and transparency. I believe there is a tremendous opportunity for us to grow an entirely new market in the accessible, fashion jewelry category, and I look forward to helping Lightbox continue to progress the future of lab-grown diamonds."