David's Bridal expands alterations offer in UK

By

Nigel TAYLOR

Published
Feb 7, 2023

Global wedding/occasionwear specialist David's Bridal is doing its bit for sustainability with plans to extend the life of loved fashion items. It has announced the expansion of its alterations services in the UK, first successfully expanded in the US. It will now include non-David's Bridal merchandise, even including repairs to everyday items such as jeans and jumpsuits.

Across its four UK stores in London, Watford, Birmingham and Glasgow, the retailer will make its alterations specialists available “as a trusted resource” to perform alterations “for those in need of expert services, at a competitive price, in an expedited timeframe”.

“With costs rising globally and consumers becoming more conscious of their environmental footprint, the ability to bring life to new or old garments forms a key part of David’s Bridal’s wider sustainability strategy”, the retailer said.

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Rosa-Lan Jarman, Vice-President of Alterations at David's Bridal, added: “We proudly launched our 'All in One Place Alterations’ service in the United States last year, in response to daily requests in-store from customers in need of alterations advice or assistance on non-David's merchandise.

“Smaller boutiques and e-commerce companies typically don't offer alterations services, so a customer is left with limited options. True to our ethos, David’s Bridal wants to be there for everyone in need of alterations, so they can have the attire of their dreams regardless of style preference, shape, size, or budget. Therefore, we knew it was time to continue this programme across the pond.”