×
6 263
Fashion Jobs
SCHUH
Affiliate Marketing Manager
Permanent · LIVINGSTON
SPORTS DIRECT FITNESS
General Assistant (Cleaning Team) - Everlast Gyms
Permanent · EPSOM
EVERLAST GYMS
General Assistant (Cleaning Team) - Everlast Gyms
Permanent · CHELTENHAM
WAITROSE
Warehouse Partner Nights
Permanent · LONDON
HEAD OFFICE
Merchandise Planner – Grocery Non-Food
Permanent · BRACKNELL
AESOP
Retail Consultant | Aesop Richmond, London | Full Time
Permanent · Richmond
AESOP
Retail Consultant | Aesop Notting Hill, London | Full Time
Permanent · London
PVH
Senior Finance Director, Region North (Tommy Hilfiger/Calvin Klein)
Permanent · London
COTY
Business Manager - Fragrance
Permanent · Dartford
COTY
Assistant Business Manager - Kylie
Permanent · Manchester
COTY
Brand Manager
Permanent · London
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Grand Arcade
Permanent · Cambridge
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Trinity Leeds
Permanent · Leeds
LULULEMON
Store Educator & Inventory Associate | Cambridge
Permanent · Cambridge
TK MAXX
Loss Prevention Officer - tk Maxx - Dartford - Full Time 37.5 Hours Per Week - Permanent - Mon-Sun
Permanent · Dartford
TK MAXX
Loss Prevention Officer - Full Time - tk Maxx - UK Basildon
Permanent · Fobbing
HOMESENSE
Loss Prevention/Security Officer
Permanent · Nottingham
TJX EUROPE
Business Administrator Apprentice 2024
Permanent · Watford
HOMESENSE
Loss Prevention/Security Officer
Permanent · Bedford
TJX COMPANIES
Scrum Master Iii (Workday)
Permanent · Grand Londres
HOMESENSE
Loss Prevention/Security Officer
Permanent · Bedford
HOMESENSE
Loss Prevention/Security Officer
Permanent · Stevenage
Ads
Translated by
Roberta HERRERA
Published
Feb 16, 2023
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Danish brand Ganni launches sports line

Translated by
Roberta HERRERA
Published
Feb 16, 2023

The Danish fashion brand has expanded its offering this February with the introduction of a completely new category to complement its fashion, footwear and accessories range. Named "Ganni Sport", the sports line further ups the brand's commitment to the athleisure segment, after having already ventured into activewear with its "Ganni Klub" collection in 2021 and a sports capsule with Ssense.


The sports line launched this February - Ganni


Available since this February through the brand's website and its physical points of sale, Ganni Sport offers 30 "responsible, high-performance sport styles for intensive training", all made from recycled nylon and polyester. Designed to "cover every aspect of an everyday life on the move," the line offers both basic activewear items such as leggings, shorts, tops and T-shirts, as well as trendier looks ranging from retro-inspired technical tracksuits to cropped dresses and sweatshirts featuring mesh logos.

Positioned in an accessible premium segment, with prices ranging from 110 to 145 euros, many of the collection's pieces have a unique microfibre construction that supports the body's natural cooling system with pleat-free styles that have a seamless fit and feeling. 

The collection's colour palette mixes neutral black, grey and white with bright pops of colour such as bright green and yellow in different variations of colour blocking and holographic prints. The brand's signature leopard print also makes its way onto tops and leggings, while the Ganni logo is stamped on the garments in the purest sportswear brand style.

"We have worked super hard to find the right responsible, high performing materials and get the expression just right. Our lifestyle in Copenhagen is pretty active, whether that means cycling across town, going to the gym, doing yoga or taking long walks. I really wanted to create something that fits the many different ways we incorporate movement into our lives and make it feel super fun and versatile," said the Danish brand's creative director, Ditte Reffstrup.


Prices for the line range from 110 to 145 euros - Ganni


A self-confessed football fan, the designer recently interviewed by FashionNetwork.com was proud to have created a universal collection "that speaks to anyone's passion".

From sportswear to innovative materials



This is not the brand's only recent launch. In its latest fashion show, which was inspired by the metamorphosis of butterflies and was held a couple weeks ago at Copenhagen Fashion Week, the brand introduced a new vegan bag made from an innovative material composed of 48% oranges and cacti and 52% recycled plastics, developed by the Italian start-up Ohoskin. 

Relaunched in 2009 by Nicolaj and Ditte Reffstrup, Ganni is a Danish-based brand that operates through an international retail network of over 40 company-owned shops, more than 600 points of sale and employs more than 400 people based in its offices in Copenhagen, London, New York, Paris and Shanghai. The brand has been owned by LVMH's private equity arm L Catterton since 2017.

Currently, its e-commerce is already available in 35 countries, including Australia, Canada and South Korea. In the 2021 financial year, the company recorded a turnover of 120 million euros.
 

Copyright © 2023 FashionNetwork.com All rights reserved.