Cutler & Gross signs with Marchon for international expansion
High-end British eyewear specialist Cutler & Gross has signed a long-term exclusive agreement with Marchon for the distribution of its sun and optical eyewear throughout the US.
The agreement “leverages the unique scale and expertise of Marchon Eyewear's US distribution network and its increased focus on the luxury segment of the market,” we’re told.
The company also said that Cutler and Gross's product offering “complements Marchon Eyewear's extensive brand portfolio by offering a unique line of British-influenced optical and sun products conceived in London and crafted in Italy.”
The London-based business has boutiques in the UK, New York, Los Angeles and Toronto, and is stocked in more than 500 doors in 50 countries worldwide, including upscale department stores such as Selfridges.
The plan for the US is that the line will be sold in select department stores, speciality stores, and premium sun and optical retailers, and will continue to be available in the brand’s own shops and via its webstore.
Marchon will also be showing the line during Vision Expo West (VEW) this week.
"Cutler and Gross has built a legacy of impeccable quality and sophisticated British style," said Nicola Zotta, President and CEO of Marchon Eyewear. "This strategic alignment reflects our respect for that legacy, our vision for the future of Cutler and Gross, and the continued growth and prominence of Marchon Eyewear, especially in the luxury category."
Co-founder Graham Cutler added that the brand has “patiently searched for a partner who shares the same ethos as Cutler and Gross,” for some time.
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