Cubitts achieves B Corp status
Cubitts has joined an exclusive but growing group of sustainability-minded retailers. The eyewear maker/retailer has become the latest UK business to join the 1,000 club, those awarded certification as a B Corporation, “based on merit for meeting social and environmental standards”.
“Signalling progression towards greater accountability and transparency in the eyewear sector”, Cubitts’ certification follows a rigorous analysis of sectors such as Governance, Workers, Community, Environment and Customers, it noted.
Since launching 10 years ago, Cubitts said it has “paved the way for sustainability within the eyewear industry”. This includes introducing circular initiatives such as Frame Rehab for spectacle repairs, Redux, a selected range of frames made entirely from recycled offcuts and Anew, a donation service where customer’s old Cubitts spectacles return to shelves after deep cleaning and where all profits are donated to the London Wildlife Trust.
Meanwhile, it said it has also committed to lowering its water footprint, reducing water usage in 2023 by 99%, while working towards carrying out 90% of its glazing work in Cubitts' HQ using MEI Bisphera machinery. This will use five litres of water per 1,000 lenses, compared to the use of previous machinery which consumed 1,500 litres of water for the same amount.
Tom Broughton, founder of Cubitts, said: “B Corp certification is one point on our journey to become a progressive, inclusive and sustainable business. It's a great achievement, but it is only the start.
“We have a range of goals around being a better business and being B Corp certified is a great framework within which to achieve them.”
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